| | | | |

Where’d All My Videos Go? And Why’s My Lip All Busted Up?

The title to this post will be lost on anyone that’s not an Eddie Murphy fan. But there’s at least one reader who will get that. The Cap’n came to my defense like a big brother wrestling down a bully. Thank you readers for your help in fixing the Break.com situation. Seems I’m not the…

| | | |

Short Jokes on Video… Ready for Mobile Viewing

Just discovered Mobijokes.tv. The site features very short jokes that are acted out and shot in cinema-quality form. Fantastic production, and some very funny bits. Be sure to sign up so you know when new ones hit. This is the kind of thing that will explode as we start wanting to consume videos via the…

| | | | | | |

Benefit of User-Testing Viral Videos

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…

| | | | |

Embarassing Myself at the Mall

I pride myself on my modesty. That’s why I don’t mind telling you that my “Mall Pranks” is the #4 top rated comedy video of the day on YouTube (based on individual rankings). In this little video shot last night at the mall, I embarass myself by pretending to have really personal calls while talking…

| | | | | |

Viral Videologist

Are those two beautiful words. Just soak in them. Viral Videologist. Bruce Haring of DIY Convention asked if I’d speak about YouTube success stories on Sunday, February 11 at the Egyptian Theater in Hollywood. Mark your calendars, folks. Free beer with admission. Anyway it turns out I was scheduled to be presenting 6 miles from there that same…

| | | | | | | | | | | | | | | | |

8 Wishes for Online Video

Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…

| | | | | | | | | |

William Shatner’s “Negotiator” Priceline Commercials: A Rant

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

| | | |

The Cost of a Viral Video Campaign

Business Week did a story on the omnipresent “The Viral Video Factory.”  Found via Adriana’s FURL. Here’s the quote I found of interest: Clients, nevertheless, are willing to play with higher sums. Advertisers will spend more than $1 million for a viral video campaign now, says Smith, a far cry from the $10,000-$20,000 he and…