YouTube is expanding the once-selective* “Partners” program so that more video contributors can monetize their work. We’ve already seen the “requirements”* drop so that amateurs with fewer views have been invited to join in recent weeks. YouTube released this in a press release (and its blog), and the most interesting statement concerned the potential revenue…
To create buzz as it nears submission deadlines, The Webby Awards announced recently the “Top 12 Most Influential Online Videos of All Times.” Our guess is that they were shooting for 12, but got into a heated debate and decided to toss two more in there. JibJab’s “This Land”: A moment we’ll never forget. Jim…
It’s time for the first annual WillVideoforFood.com’s Top 10 Stupidest Moments of Online Video in 2007. This list is my first draft, so I invite and encourage moments I’ve no doubt missed. I haven’t kept a notepad besides my bed all year, and I try to suppress these moments. That said, I did review hundreds…
Advertising Age archived my article, so you need a subscription to access it now. Click “more” below for the full article.
150 t-shirts. Hours of ironing images and taking carefully placed photos. 9 hours of an intern posing in them. The result? A human flip book (TheHumanFlipBook) to promote sandwich restaurant, A sub restauran, Erbert & Gerber, hired Colle & McVoy to produce the viral video, and the “making of” is as fascinating as the promotion…
It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…
Almost every interview I do, someone asks how I got started in online video. The reality is that I’ve been making short videos since I was in highschool, and most of them are still sitting in the basement on deteriating VHS tapes. Except Attack of the Killer Slinky. But online video for me started almost…
HappySlip, the 5th most subscribed YouTuber, is selling her videos via DVD. To give you an idea of the affinity between the former New Yorker and her fans, I’ll remind you of when I broke into her apartment and stole her stapler. I later auctioned it on eBay and it raised more than $850 for…
Suddenly I realize… my videos aren’t really a show. It’s 550 random videos. Sometimes they have a theme for a short period, but I make most of the 11 mistakes Blip.tv describes in “How to Produce an Online Video Show. The regular text is from the post, and the italics are my voice… Who? Who…
I’ve been adding to my list of blogs related to online-video. It’s up to almost 30 now, but I’m going to eventually rank the top 10. Surprisingly, few of these came from people who posted their blogs in the comments (yet I encourage that). I’ve found many of them by tracking inbound links or based…