Ten Things a Marketer Should Know About Online Video
Advertising Age archived my article, so you need a subscription to access it now. Click “more” below for the full article.
Advertising Age archived my article, so you need a subscription to access it now. Click “more” below for the full article.
It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…
Almost every interview I do, someone asks how I got started in online video. The reality is that I’ve been making short videos since I was in highschool, and most of them are still sitting in the basement on deteriating VHS tapes. Except Attack of the Killer Slinky. But online video for me started almost…
I’ve been adding to my list of blogs related to online-video. It’s up to almost 30 now, but I’m going to eventually rank the top 10. Surprisingly, few of these came from people who posted their blogs in the comments (yet I encourage that). I’ve found many of them by tracking inbound links or based…
I laugh at videos daily, but rarely due blogs make me chuckle. But in this SocialTNT blog post, Chris Apollo Lynn depicts TechCrunch contributor Dan Ackerman Greenberg as The Wicked Witch of the West, while I get the Glenda The Good Witch photo. I kinda liked my nickname for Greenberg, who revealed some of his…
Want to get your stuff seen? Should you obsess with YouTube or go for the “long tail“? Let’s explore this important debate, and obviously the right answer is “do both.” But don’t hold your breath waiting for a million views on YouTube, or kill yourself getting your video on the homepage of some niche blog…
Dec. 2 Update: This didn’t work. Garfield writes in the post that you need a blip.tv “pro” account which is almost $100 a year. Mike from blip.tv writes: “If the video you upload originally is iphone compatible it should work. If not, the pro account allows you to convert it to be compatible. We have…
Remember when hypertext was all the rage? Then hypervideo was going to allow Seinfeld viewers to click on the phone and buy one? Asterpix has a somewhat new service that allows you to rip a video from YouTube or other sites, and then drag hyperlinks over the images. Your video, which would now be served…
My former writers all went on strike, so I held open auditions for new writers at the studio of For Your Imagination. The studio was like a whirling assembly line of “up and coming” web talent, and I probably could have parked there all day and made videos without annoying SAG negotiations or pesky release…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…