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Mandatory Reading for Journalists Covering “Online Video”

ByNalts

Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…

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Forrester’s Charlene Li Speaks About Online Video

ByNalts

Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…

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Eefoof Exeriment: Can It Make Me Money?

ByNalts

I’ve been getting some comments disparaging Revver (the first online video site that paid video creators). That same commenter was claiming Eefoof was making him rich. I realized that I didn’t give Eefoof enough of a chance on my first glance… it just didn’t seem serious. So I’ve done more homework: User Interface: Eefoof is…

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Is YouTube Cleaning Up? Rejections, Suspensions, & Bears. Oh My.

ByNalts

Remember that girl in high school that slept with everyone? If she rejected you, you knew you were beyond hope? I think we’ve all lost hope. Many signs point to YouTube cleaning up. YouTube appears to be policing obscene content and maybe some of the vast amount of copyright violations (which, remember, are you the…

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Metacafe: Will Show Butt Crack for Food

ByNalts

I made $800 in a few days by simply showing the world my butt crack. Now I’ll share the secret on how you can make a decent coin for your amateur online videos (man that sounded like an infomercial introduction). Metacafe is paying $5 per 1,000 views. That’s not the best “return on view,” in…

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What Do Underpants Gnomes and Online Video Sites Have in Common?

ByNalts

The thumbnail below will take you to a very funny video clip from SouthPark that features gnomes stealing kids’ underpants. The 4 Southpark kids find the secret underpants lair and ask the gnomes about their purpose. The underpants gnomes explain that they’ve orchestrated a three-phased plan:   Phase 1: Steal underwear Phase 2: ? Phase…

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You Won’t Get Discovered on YouTube

ByNalts

I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…

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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…