Revver seems to be attracting a few weblebrities (a term I’ve just coined- feel free to use under creative commons). These include LoneyGirl15, ZeFrank, EepyBird, Ask a Ninja and Dogtoons. When I saw that MC Hammer and Weird Al was on Revver, I asked Revver if it would be pursuing additional 1980s stars like Dr. Ruth,…
Al Gore has had an invention drought since he created the Internet’s tubes and pipes. But he’s back with Current TV. Current has been just out my peripheral vision until I saw its booth at the Independent Feature Project (IFP) event yesterday. Then Techcrunch today reported on Current’s partnership with Yahoo. If your video is…
Yesterday I was on a panel at the Independent Feature Project (IFP)’s event in New York City. Here’s my self depricating video (“Independent Film Panel”) of me playing a self absorbed loser who can’t understand why I’m not getting red-carpet treatment at the event. I’m having trouble uploading on Revver so this video’s on YouTube where…
Hats off to General Motors for this refreshing viral advertising campaign featuring flying cars. I almost hesitate to reveal GM as the sponsor because conspiracy theories would be more fun (and they’re already taking place). For instance, Future Technology Today is taking them pretty darned seriously. I think. Meanwhile, the GM chat board is pretty…
Just yesterday I wrote about how we don’t care about AOL. Today, via Micropersuasion, I found some data that Hitwise makes public. Hitwise is a bit more reliable than Comscore because it draws on a panel of 25 million individuals via ISP data (10 million in the U.S.). Here’s the AOL Video growth chart, which…
Nine television executives survey the landscape of production, profits and the emergence of digital delivery (Source: The Hollywood Reporter, via ReelPop). Here’s the list of the top 10 stupidest thoughts: Warner Brothers: My personal experience is people are watching more television than ever before, and they’re watching in more and various ways. NBC: Primarily right…
How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…
You will, dear reader. But now even more people will. Scott Karp, the popular “Publishing 2.0” author, has given away some of our secrets in his article “Who Will Make Money With User-Generated Online Video.” That’s okay. There’s enough to go around. In addition to advertising revenue-sharing, Karp points out “subscription revenue sharing.” I’m having trouble…
Wowza. I thought I was on top of online video. I’m hanging my head in humility. Check out this post featuring a timeline of online video by Steve Bryant in his new blog, “ReelPopBlog.” Included is this dreamy graphic. Click to see it up close.
The Daily Reel reports that filmmaker Steven Rosenbaum is presenting his film 7 Days in September, which was released theatrically in 2002, on Google for free viewing until September 15. “I wanted to make sure the footage captured by 28 individual storytellers accurately matched their emotions on a moment-by-moment basis,” Rosenbaum recently said. Rather than…