I’m working on a post that summarizes some of the recent statistics related to online video, and I’m hoping YouTube will share some recent stats. I’m also hoping I can post some of the data I source via Hitwise in my day job (with permission). In the meantime, I found this Profy post titled “ComScore…
The folks behind Xlntads.com (the contest site that connects brands and video creators) were good enough to let me hijack their studio for my fake election videos (“Embarassing TV Appearance” and “Embarassing TV Appearance part 2“). Famed YouTuber, Renetto, makes a cameo in these. So the least I could do was talk about Xlntads for…
Nearly 9 months ago I begged for an alternative to uploading my videos manually to multiple websites. But shame on me. I’ve been uploading to dozens of sites for nearly two years, and we’re talking about nearly 500 videos. So that translates to several thousand times of doing the mundane “title it, describe it, tag…
In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…
In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…
What’s your favorite consumer-generated advertisement? (See Joseph Jaffe’s dated but comprehensive iMediaConnection article to get a better understanding of what CGA is). A classic is when iPod lover and teacher George Masters creates his own online campaign for Apple iPod. HappySlip’s Mac Beautiful is one of my favorites, and it was seen more than a…
Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…
The Daily Reel‘s “REELED IN” seems to be growing as serious video creators post their online videos to gain visibility from the site and its every-so-networked partners. I’m also finding it’s a nice way to connect with other creators, and a few WVFF readers and YouTube buds have jumped in. We’ve all been burned populating…
I don’t often regret living on the East Coast, but here’s an event that sucks to miss. LonelyGirl14 Creator Greg Goodfried is speaking about the intersection of content and advertising. It’s part of a series called “Pier Screenings: Web video from the littel screen tot he big one.,” and it’s sponsored by NewTeeVee and Metacafe….
The Daily Reel is continuing its evolution from a rich news site to a community. The site began as a nice online magazine about the entertainment and video space, and has evolved into much more (as a disclaimer I’m an occasional volunteer contributor to the site). Users can now set up a “Reel” and begin…