HappySlip is selling “best of” DVDs, so I had to do it too. I may not be as hot, but at least I’m not as funny. I’m using CreateSpace because it looks easy, and a couple others have used it. Anyone use ’em? I didn’t realize, until I’d started my account this morning, that it’s…
Thanks to a banner on Revver, I discovered that you can watch free full episodes of The Office at NBC.com. This is a big step forward for traditional media, and hopefully the studios compensate writers for this. Parenthetically, I still haven’t heard from The Office about my pitch to be in one of the shows….
Advertising Age archived my article, so you need a subscription to access it now. Click “more” below for the full article.
Warning: This post has a self-serving promotional element, but I still think you’ll find it entertaining. A strange thing happens to marketers in December, and it’s a phenomenon that is true for most companies in any industry. Marketers spent much of the year managing their budget tightly, asking about ROI, and squeezing vendors. Then in…
I’ve been adding to my list of blogs related to online-video. It’s up to almost 30 now, but I’m going to eventually rank the top 10. Surprisingly, few of these came from people who posted their blogs in the comments (yet I encourage that). I’ve found many of them by tracking inbound links or based…
Want to get your stuff seen? Should you obsess with YouTube or go for the “long tail“? Let’s explore this important debate, and obviously the right answer is “do both.” But don’t hold your breath waiting for a million views on YouTube, or kill yourself getting your video on the homepage of some niche blog…
Remember when hypertext was all the rage? Then hypervideo was going to allow Seinfeld viewers to click on the phone and buy one? Asterpix has a somewhat new service that allows you to rip a video from YouTube or other sites, and then drag hyperlinks over the images. Your video, which would now be served…
“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
I caught some video of Katie Couric at the Nov. 16 Foundation Awards held by the International Radio and Television Society Foundation, Inc. YouTube’s community received a 2007 Foundation Award — putting it in a league with David Letterman, Donald Trump and Dick Clark. More on that tomorrow. Katie presented a Foundation Award to Kimberly…