Al Gore has had an invention drought since he created the Internet’s tubes and pipes. But he’s back with Current TV. Current has been just out my peripheral vision until I saw its booth at the Independent Feature Project (IFP) event yesterday. Then Techcrunch today reported on Current’s partnership with Yahoo. If your video is…
Yesterday I was on a panel at the Independent Feature Project (IFP)’s event in New York City. Here’s my self depricating video (“Independent Film Panel”) of me playing a self absorbed loser who can’t understand why I’m not getting red-carpet treatment at the event. I’m having trouble uploading on Revver so this video’s on YouTube where…
Hats off to General Motors for this refreshing viral advertising campaign featuring flying cars. I almost hesitate to reveal GM as the sponsor because conspiracy theories would be more fun (and they’re already taking place). For instance, Future Technology Today is taking them pretty darned seriously. I think. Meanwhile, the GM chat board is pretty…
How many technomarketing cliches can I work into one headline? The majority of consumer generated video is consumed while we “lean forward” (computer). Now there’s a new way to reach those “leaning back” (television). BlipTV and Akimbo (a set-top box maker) have partnerered so Akimbo users can access the best user-generated videos. Although BlipTV isn’t…
You will, dear reader. But now even more people will. Scott Karp, the popular “Publishing 2.0” author, has given away some of our secrets in his article “Who Will Make Money With User-Generated Online Video.” That’s okay. There’s enough to go around. In addition to advertising revenue-sharing, Karp points out “subscription revenue sharing.” I’m having trouble…
Wowza. I thought I was on top of online video. I’m hanging my head in humility. Check out this post featuring a timeline of online video by Steve Bryant in his new blog, “ReelPopBlog.” Included is this dreamy graphic. Click to see it up close.
In “Online Video Advertising Builds Momentum,” Brooke Shumacher, President of B Line Marketing, reports on a Search Engines Strategies Conference that took place last month in San Jose, California. In the article, which appears on SearchEngineWatch.com, Shumacher quotes Tom Bedecarre from interactive agency AKQA. Bedecarre offered a case-study video collage featuring high profile clients including Nike, Coca Cola,…
Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…
Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…
Remember that girl in high school that slept with everyone? If she rejected you, you knew you were beyond hope? I think we’ve all lost hope. Many signs point to YouTube cleaning up. YouTube appears to be policing obscene content and maybe some of the vast amount of copyright violations (which, remember, are you the…