ON THE LOT, executive-produced by Mark Burnett and Steven Spielberg, will give aspiring filmmakers from around the world the chance to earn a $1-million development deal at DreamWorks. Airing next spring on FOX, this unscripted series will feature a cast of 16 undiscovered filmmakers who will compete to win the support of the show’s viewers,…
Brightcove picked up nearly $60 million in investment money, including some from The New York Times Company. According to MediaPost’s “Online Media Daily,” the company intends to use the money to expand offerings to advertisers, grow internationally, and build out its consumer site, Brightcove.com. Brightcove, according to this insanely well written article, splits ad revenue 50/50…
Jason Glickman, an Internet advertising veteran with expertise in emerging interactive technologies, was a little late to predict 2007. So the CEO of Tremor Media decided to predict online video for 2008. Read his predictions in MediaPost’s Online Video Insider. Here are his predictions with my commentary: 1. Video goes vertical. Surely vertical sites (specialized…
Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report. Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…
Atom Films is still kicking. I haven’t gone in a while because the opressive prerolls are too much for my V-ADHD. But I was glad to hear that Patrick from www.idonothingallday.com was paid for a “best of” video. Patrick, as regular WVFF readers will recall, takes videos of pretty women in NYC. If you find…
The good folks at Mentos were kind enough to sponsor my “Smuggling Mentos Into Movie Theater” video (see it on Revver here). Mentos provided modest funds to offset my time and production costs, and more importantly provided me with a big ol’ shipment of Mentos. I’m eating them at 9:35 a.m. as I type. They…
Woah. This Wall Street Journal (a print newspaper based in New York City) is coming dangerously close to my “beat” today. They’re clearly running online video stories to see if they can steal from the rapidly growing readership of “Will Video for Food.” I may not be as classy, accurate, easy-to-read or comprehensive. But I’m…
I’ve been long begging for a technology that allows amatuer videographers to populate multiple video sites with ease. You may like the popularity of YouTube and the money from Revver, blip.tv and Metacafe. But you can’t afford to miss sites like AOL Uncut, Yahoo or Google Video since they do deliver volume. I think I…
There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…
I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…