I’ve written many times about what separates a good online-video contest from the myriad of failures. I’d like to add an important attribute that has been demonstrated recently by GoDaddy: listening and adapting. GoDaddy broke one of The Cardinal Rules of a good online-video contest by providing a meager first-place prize and even less for…
GE launched a health campaign today on YouTube that is part of trend toward softer advertising that, I believe, will have better long-term dividends even if it’s hard to measure. GE is taking a lightly branded approach to promoting health and wellness by sponsoring a “Healthymagination” challenge among people on YouTube. There’s very subtle branding…
Last year my video roundup of the best Superbowl ads was seen more than 7 million times, so I kinda had to make a sequel. Since this year’s theme (for both aired videos and those banned) seemed to be about guys being gay or wearing underwear, it felt right to use “I Wear No Pants”…
Best Blogs and Websites about Online-Video Marketing and Social Media
Seven secrets YouTube doesn’t want you to know. Revenue, profit, editorial versus algorithm, Steven Chen’s latest.
We online-video watchers are quite different from abnormal people (those who don’t watch). A research group queried nearly 2,000 people (representing the US census data) in April about online-video habits and preferences. The full report, created by Frank N. Magid Associates and sponsored by Metacafe, is called “Opportunities in Online Video,” and available as a…
Geico fails by tapping a YouTube star without tapping into his embedded audience?
We count down the best and worst of 2009 Superbowl ads even before the Superbowl is finished airing…
Online-video sites featuring Superbowl advertisements of 2009
hot off the press… A YouTube for All of Us As a community, we have come to count on each other to be entertained, challenged, and moved by what we watch and share on YouTube. We’ve been thinking a lot lately about how to make the collective YouTube experience even better, particularly on our most…