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Extra, Extra: Google Video Preparing to Share Ad Revenue With Video Creators

ByNalts

Google Video is rolling out some new features, including “instant gratification” uploading, and the ability to add comments, tags and ratings. Buried quietly in the “terms and conditions” (which you default accept if you don’t opt out in 5 days) is some language that suggests Google Video is preparing to give amateurs the ability to…

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State Farm Goes for “Where’s the Beef” Campaign With “Legs”

ByNalts

BrandWeek reports on a new campaign by State Farm that includes a viral video contest: State Farm asks, then answers, the question, “Now what?” in a campaign that shows people having to deal with common, but difficult, situations. The campaign, via DDB, Chicago, targets young drivers and is anchored by three TV spots, in which…

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Business Week Says Online Video “Mini Dot-Com Implosion” is Not on Horizon

ByNalts

A nice report by “The Upside to Video Uploads” by Business Week. While this segment will undergo consolidation and specialization, a mini dot-com implosion is simply not on the horizon—and especially not for the reasons being cited by some pundits. Predictions about this collapse have focused on two issues: the lack of a business model…

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Al Gore’s Penguin? You Have a Right to Manipulate Me. As Long as You Tell Me You Are.

ByNalts

One of my wife’s tabloids featured an ad for Vitamin Water featuring American Idol star Kelly Clarkson (I guess she lost enough weight that the campaign is live). The ad is made to look like the cover of the tabloid and uses its masthead. Since it appears upsidedown and is marketed by tiny 10-point type…

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Jupiter: Online Video Advertising’s “Best Years” Not Until 2009 or 2011

ByNalts

According to eMarketer, Jupiter is cautious about online video advertising near-term’s growth. Jupiter is “advising that online video advertising’s best years may be yet to come, not until 2009 or 2011, when video is expected to become a standard offering of online publishers.” The reason that online video ad revenues are not growing faster, according…

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CBS Covers “Viral Videos” and Online Advertising Implications

ByNalts

Here’s an interesting CBS story on viral videos and how marketers are approaching them smartly… and not so smartly. Very well produced piece. Of course I’m biased. My “Annoying Bird” made a cameo (see top middle of the frame- in green).

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Revenue-Sharing Video Sites: Revver vs MotionTV vs Eefoof

ByNalts

This blog was originally founded as a way to help amateur “online video creators” make cash. It’s drifted into a review of the online video industry, advertising implications, and even a source for current popular online viral videos. For this post let’s get back to our roots.  Through the sweat, blood and tears of MarquisdeJolie…

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Yet Another “Share Revenue” Video Site

ByNalts

The online video market is getting more crowded. Here’s another revenue-sharing model in the lines of Revver and Eefoof and Motion.tv. It’s called Flixya. I discovered it from some self-promotional comments posted on popular YouTube videos. Looks interesting, but the proof is in the pudding. I’ve asked Marquis to post his earnings to date on…

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YouTube Goes Bankrupt

ByNalts

No- YouTube hasn’t gone bankrupt. I make up headlines to ensure RSS readers pop in for a visit. I’m allowed to do that because I’m not a journalist I’m a blogger. I can even do this in the middle of a post… 😉  Furthermore I could make up data and not attribute quotes, but I’ve…