In “Online Video Advertising Builds Momentum,” Brooke Shumacher, President of B Line Marketing, reports on a Search Engines Strategies Conference that took place last month in San Jose, California. In the article, which appears on SearchEngineWatch.com, Shumacher quotes Tom Bedecarre from interactive agency AKQA. Bedecarre offered a case-study video collage featuring high profile clients including Nike, Coca Cola,…
Look where Napster is advertising. YouTube. Alex, I’ll take “irony” for $1,000 It reminds me of high school when my friend Lee would cheat off of our friend Paul… neither studied. Napster’s “online media buyer” reports the YouTube buy is part of a fantastic suite of CPMs he nailed on sites that also include WebVan,…
Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…
Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…
I made $800 in a few days by simply showing the world my butt crack. Now I’ll share the secret on how you can make a decent coin for your amateur online videos (man that sounded like an infomercial introduction). Metacafe is paying $5 per 1,000 views. That’s not the best “return on view,” in…
Interesting article by ZDNet’s Digital Micro-Markets (DMM) that outlines the “top 5 reasons not to buy YouTube.” Here are DMM’s reasons, and WillVideoForFood (WVFF) responses. I wanted to post this on the comments section of the ZDNet blog, but it wasn’t working for me. Watch out- WillVideoforFood (WVFF) is actually standing up for YouTube on…
Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…
TechCrunch’s Marshall Kirpatrick reports that YouTube tomorrow will unveil a number of branded commercial channels– including a Paris Hilton channel being featured on the homepage. This is a surprising and encouraging move from a video site that hasn’t shown any other interesting way to profit from its incredible appeal. Fox has paid an undisclosed sum…
In a move the Wall Street Journal said could have a “ripple effect” for networks, CBS said it would will simulcast the soon-to-launch “Evening News with Katie Couric” live on the Internet. The WSJ ads, “Until now, no major TV networks have aired any of their programs on the Web simultaneously with television, although several…
Wow. For a minute I thought this online video fad would pass like the pet rock. But now ComScore ordains it as “officially going mainstream.” We at WillVieoForFood take a more cautious perspective. We’ll believe it’s mainstream when our grandmothe starts watching online videos. Since she’s dead, that’s not happening soon. Here’s the press release…