As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….
There’s a fairly new skillset required of marketers as sponsored, user-generated video takes shape this year. Historically, marketers are trained to listen to the customer, shape the messages, and manage the agency to achieve “reach, frequency and single-minded propositions.” Rinse. Repeat. Along comes viral video. At first, marketers sit on the sidelines. They watch. Then…
I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…
Interesting article from PBS MediaShift about the nuances of the YouTube homepage. As many have discovered, an editor’s pick on YouTube is a career-changing moment. Take Mark Day with his Smiley Intervention. He’s transformed from a local California comedian to an “web-lebrity.” I have nightmares about his bald face against a yellow wall. This MediaShift piece also clarifies…
In meetings for more than a year, Fox, Viacom, NBC and CBS have pretended that they can coordinate to create a network-friendly online video site. Competitors partering. The enemy of my enemy is my friend. During some meetings, Viacom executives have been known to pour fake tea in plastic tea cups. When some participants don’t…
I’m really tempted to have my buying agency call YouTube to ask about price and demos, then blog about it. It’s not appropriate and I won’t do it, but I’m still tempted. What’s the profile? I think I read it skews male and has a higher average age than you’d think. But what about median…
MadV— the masked street magician who does tricks to hip-hop music — is back after a 6-month hiatus with “One World.” The video invites YouTubers to respond with something written on their hands. MadV was on several video sites (and once dominated the “most popular” section of Revver for weeks), and then vanished because of…
It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…
I am continually amazed by how my video titles and tags rank on Google. For almost all of my titles — especially the uniquely worded ones — I appear on the first page. I’m number one for the word “Healies.” I’m all over the first page for Mad Turkey. Too much competition for the word…
Is there such thing as a viral video writer? In most cases, viral creators are both writing and shooting their own work. But as the business matures, it’s highly possible that — just like television and film — writers will write and video people will produce. How long before they collaborate, and how will they…