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8 Wishes for Online Video

ByNalts

Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…

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ZeFrank Goes Hollywood. And Gets Stalked by Someone Else.

ByNalts

As regular readers of WillVideoForFood.com know, I’ve made a hobby of trying to annoy ZeFrank (who is to video blogging what Adam Curry was to podcasting). Now he’s gone and crossed over into Hollywood according to the New York Observer. ZeFrank ends his year-long online-video show to go all Hollywood in March. The story exposes…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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The Cost of a Viral Video Campaign

ByNalts

Business Week did a story on the omnipresent “The Viral Video Factory.”  Found via Adriana’s FURL. Here’s the quote I found of interest: Clients, nevertheless, are willing to play with higher sums. Advertisers will spend more than $1 million for a viral video campaign now, says Smith, a far cry from the $10,000-$20,000 he and…

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Forget 2007 Online Video. This Guy’s Looking at 2008.

ByNalts

Jason Glickman, an Internet advertising veteran with expertise in emerging interactive technologies, was a little late to predict 2007. So the CEO of Tremor Media decided to predict online video for 2008. Read his predictions in MediaPost’s Online Video Insider. Here are his predictions with my commentary: 1. Video goes vertical. Surely vertical sites (specialized…

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Future of User-Generated Online Video: Drives Content Not Advertising

ByNalts

Only a small fraction of online video-based advertising will be picked up by user-generated sites like YouTube and MySpace, according to a new report.  Over the next four years, just 15 per cent of the total online video advertising budget, will go to user-sites, according to analyst Screen Digest (Financial Times via Next Generation). Arash…

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iPhone Already Matched by Microsoft

ByNalts

It didn’t take the Microsoft long to counter the iPhone. Now DogRodeo has a spoof ad for the ZunePhone. Check out this video, and be sure to watch the last few seconds. I’m not usually one for parody commercials but this was extremely well done. Funnier than most Saturday Night Live commercial parodies and produced quickly…

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Mentos Sponsors Video Creators to Move Beyond Mentos Geysers

ByNalts

The good folks at Mentos were kind enough to sponsor my “Smuggling Mentos Into Movie Theater” video (see it on Revver here). Mentos provided modest funds to offset my time and production costs, and more importantly provided me with a big ol’ shipment of Mentos. I’m eating them at 9:35 a.m. as I type. They…

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Wall Street Journal Tries to Squash Hungry Blogger

ByNalts

Woah. This Wall Street Journal (a print newspaper based in New York City) is coming dangerously close to my “beat” today. They’re clearly running online video stories to see if they can steal from the rapidly growing readership of “Will Video for Food.” I may not be as classy, accurate, easy-to-read or comprehensive. But I’m…