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Product Placement in Viral Videos. Where Marketing & Entertainment Meet.

ByNalts

I was passed over for YouTube’s ad-sharing “partner” program, so it’s time for more product placement videos. For $1K-$5K, Nalts will make a custom video that will appear on his popular YouTube channel and other online video sites. For details, see this video where Nalts “the video creator” debates Kevin Nalts the marketer. How does…

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MyBowlAd Gives Video Creators & Brands a Discount Cameo on Superbowl

ByNalts

MyBowlAd.com is offering a chance for average Joe’s and low-budget brands to appear on a 30-second Superbowl ad. In this video on YouTube, viewers are encouraged to submit a video response to enter. Meanwhile the three guys sponsoring the initiative hope to raise funds by selling a one to five seconds of advertising for $15-$100K…

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Free Ticket to “Consumer Generated Media”

ByNalts

I’ve heard so many brands talk about the importance of “Consumer Generated Media,” yet so few doing anything interesting. For the most part, brands have established little billboards far removed from highway exits. Why not get on the highway, guys? Fish where the fish are (to used a tired cliche). I blogged in January about…

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What is This Blog?

ByNalts

“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…

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Using Serialized Video to Engage and Promote

ByNalts

LonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing. Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional. In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them…

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Candid Camera, Amateur Style

ByNalts

When my “Bored at Mall” was featured on Break.com I was reminded how much people like real reactions to staged situations. It’s what made Candid Camera, Punked and “Trigger Happy TV.” This weekend we did two similar videos, which are currently topping the list of most discussed and highest rated comedies on YouTube (see image…

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Verizon and Revver “Sittin’ in a Tree”

ByNalts

Micki from Revver announced in Revver’s blog that Verizon and Revver have deepened their relationship. Later this year, subscribers to FIOS TV (which is limited to certain regions) will be able to watch Revver videos from the comfort of their couch. They’ll be free to viewers, and Revver and the creator will evenly split an…

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Make Money from Your Animated Cartoons

ByNalts

Independent animators have a new channel to promote and profit from their animated cartoons — without having to compete with ripped television cartoons.   ToonBreak is a new site that shares revenue with creators. Animators can earn money from video ads, text and banner ads, affiliate links, donations, and merchandising. All of this is currently…

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Nightmare on Madison Avenue

ByNalts

“Nightmare on Madison Avenue.” That’s how MediaWeek referred to a study conducted jointly by Microsoft and Starcom, with help from researcher Millward Brown. The report, Lifestyles of the Ad Averse, found that between 10 percent and 15 percent of adults 17-35 fall into the category of “ad avoiders” i.e. folks that don’t like advertising, and…

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Why Viacom Plus Joost is “Game Changing”

ByNalts

Want to watch shows from MTV, Comedy Central or Spike via broadband? Want to check out Paramount movies? Then you’ll need to switch from YouTube to Joost. No sooner did Viacom order YouTube to pull content, they’ve licensed hundreds of hours of content to Joost, a start-up formed by the founders of Kazaa and Skype (see Wall Street Journal)….