Television advertising is learning a “new trick” from online advertising, writes Greg Pulier from MediaPos’s Online Video Insider. Pulier obserbed that the recent Ad:Tech conference in San Francisco had just one panel was devoted to television Some of the most well-known cable operators and telephone companies have been modifying their networks in ways that could…
It’s no wonder this is in today’s top 10 funniest videos on YouTube… “The iPhone and the Blackberry” stars Sophia aka Mugglesam (who has been on Good Morning America) as the glamorous iPhone, and her sister Bella as the Blackberry. Cost to Mac? Zero. [youtube=http://youtube.com/watch?v=6wcwIQIfFug]
“Viral videos are on their way out. You’re the Chia Pet of 2007.” That’s from an e-mail sent last night from my sister, who produces for a major television network on the west coast. There seems to be a great skepticism about amateur video’s endurance when the competitive Huns from Hollywood and Madison-Avenue Mongolians are…
The Church of Dave is back with another contest entry. He’s the guy that taught Dove to develop thick skin before playing in the consumer-generated advertising space. And now here’s his entry to the “Heinz Top This” Challenge.
Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
[youtube=http://www.youtube.com/watch?v=WnMJTJJVahs] In another online-video first, Mentos tears down the entire wall between its brand and its customers. And they bestow the dipomacy post to Trevor the intern. The Mentos Intern is available for live discussion, tasks and constant webcam. I’m biased as someone lucky enough to have them sponsoring my vids, but this is remarkable…
A new startup is paying college kids to simply mention product names to strangers. It’s part of a new viral-marketing wave that capitalizes on the trust of peer-to-peer “buzz marketing. Here’s a video that explains how the system works, and be sure to visit www.CashtoBuzz.com to see some top-notch clients. [youtube=http://youtube.com/watch?v=e9KtYoUoImk]
Enough being coy. I’ve waited to be invited into this YouTube partners program, and they’ve been quiet. So it was time to ask my viewers for some support in a new movement. Nalts Advocates for Partnership Placement on YouTube (NAPPY). Join the cause. My goal is to start deriving revenue from YouTube by July 7,…
NYC on “7.7.7” is shaping up to be the largest ever online-video meetup. I’m basing that on roughly 300 registrations on the horrendously ugly but informative www.youtubemeetup.com. And the YouTube gathering in San Fran attracted several hundred people with just 2 week’s notice. YouTubers will converge upon Washington Square Park from 11-8 p.m. on July 7,…
How do you make sure you’re not missing video contests? No excuses anymore. You can check into YouTube’s contest page You can hit this VidOpp for a nice summary of contests. You can register on Xlntads.com, which hosts custom contests (and is currently running a contest for itself). Click here to register, and tell ’em…