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Dear Stupid Marketer and Your Clueless Agency

ByNalts

“Dear Stupid Marketer and Your Clueless Agency” was my original title for this article in Advertising Age. Fortunately I tamed it down given the audience. But hopefully a few folks will read it and overcome the myriad of myths about online video and marketing. If I can just change one clueless agency or stupid marketer,…

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Using Online Video to Promote Business: BS in WSJ

ByNalts

Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…

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The Advertising Agency’s Five Stages of “Online Video” Grief

ByNalts

Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…

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Your Ad-Consuming Eyeballs Worth Less Than 99 Cents Per Month To a Video Site?

ByNalts

Could you be worth less than one dollar a month to StupidVideo? The site offers a premium service that allows you to enjoy its videos ad-free for 99 cents a month (on annual subscription, and it eliminates streaming ads only). This begs the question- is that what it’s worth to a viewer to skip ad…

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First-Ever Instructional & Entertaining DVD Series on Viral Video: Charles Trippy’s Weapon To Win “The Next Internet Millionaire”

ByNalts

Yaro Starak of “Entrepreneur’s Journey” feels otherwise, but I’m betting on CharlesTrippy as the winner of the first-ever internet reality show, “The Next Internet Millionaire.” For those who haven’t followed the show, we’ve seen 12 hopefuls eliminated “survivor” style over 12 web-only shows, and it’s down to two people. Charles Trippy, a college student and…

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Video Production Tips With a Humorous Flair: The Shirtless Apprentice

ByNalts

This blog has been too consumed with YouTube and Nalts lately, and I want to get back to WillVideoForFood’s roots. Finding ways to improve the production of online video, marketing via online video, and learning tips to promote amateur and promotional content. Yesterday I spoke with Paul Kontonis of For Your Imagination. I thought I…

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Closing the Chasm on Clickthru (Mr. Complicated Case Study)

ByNalts

Like that headline? Lots of C’s. It’s the age old problem of online-video marketing. People watch the videos floating around the web, so the medium is brilliantly cost-efficient for awareness and buzz standpoint. But the little repressed direct marketers in us are looking at the paltry click-thru from video to branded website, and wondering what…

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Promoting Your Brand With Viral Video

ByNalts

I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…

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WillVideoForFood Forum

ByNalts

Thanks to the most excellent Jan and TrippleHelix, we now have a WillVideoForFood forum. It’s completely dark right now, but I hope you’ll step in and make comments. I want to grant admin rights to any of you that are regulars and want to help. The ideas we’ve discussed for the forum: Great new sites…

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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….