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Finding the Right Online Video Site for Your Needs

I wrote this article for The Daily Reel about finding the right online video site — whether you’re after fame, fortune or friends. Contrary to popular belief, YouTube isn’t the definitive video-sharing site for everyone. Knowing what you want is the first step in figuring out where to share. When it comes to sharing videos…

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Target Persona of Each Popular Video Site

The real test of a video site’s audience is what videos are featured or highly rated. This analysis by Steve Bryant of ReelPopBlog shows the top video of each site. Partially fueled by this research and partially from my own vast experience of getting lost in these sites, here is… Nalts‘ analysis on the “persona”…

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What’s the Difference Between Google Video and YouTube?

Why would Google want to own two video sites? Oh, silly. They’re not two video sites. Their differences are becoming apparent: Google Video Objective: create a video site with no discernible character or features. Keep it as an entirely different entity, and let it stagnate as the market changes. Don’t promote the video site on Google homepage…

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Coke Embraces Mentos Fad for the First Time

In a marketing decision that always perplexed me, Coke spent the better part of this year distancing itself from a cultural wave involving its product… the geysers resulting from mixing Mentos mints and Diet Coke. The Mentos team jumped on it almost reflexively — running ads behind the famed www.Eepybird.com ads via Revver and initiating…

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The Definitive Guide to Turning Video to Cash

CinemaTech Editor Scott Kirsner has prepared the definitive chart for video producers interested in making money via online video. In his article, Getting Paid: Sites that Help Video Producers Make Money, you’ll find everything you need to turn your videos into cash. This is the most comprehensive list of its kind online. Thanks to WVFF Reader…