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Promoting Your Brand With Viral Video

ByNalts

I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…

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Interactive Agency “Eats Its Own Dogfood”

ByNalts

A lot of interactive agencies are now pitching clients on the value of online video to promote products and services. But how many of them are brave enough to throw themself in the mix? At a recent “lunch and learn” for Atlanta-based “Spunlogic,” I spoke about online-video marketing to some major media and marketing companies….

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“The Office” – An Obsessed Fan

ByNalts

I’m coming out of the closet as an 8.5 fan of NBC’s “The Office.” This new video (titled ‘The Office’ Obsessed Fan”) is directed toward the creators and actors of “The Office.” It’s rated 5th highest “video of the day” on YouTube and the second most discussed. So hopefully the staff finds it. I have…

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Marketers, Meet Online Amateur Video Creators.

ByNalts

The folks behind Xlntads.com (the contest site that connects brands and video creators) were good enough to let me hijack their studio for my fake election videos (“Embarassing TV Appearance” and “Embarassing TV Appearance part 2“). Famed YouTuber, Renetto, makes a cameo in these. So the least I could do was talk about Xlntads for…

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Making of Sponsored Video

ByNalts

The folks that connected me with my recent sponsored video for GPSManiac did a blog entry that recounts the way the idea developed. Here’s the video, titled “Poor Man’s GPS.” It’s currently the third highest rated Comedy video of the day on YouTube, which is the highest rating I’ve yet received for a sponsored video….

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The Best Tool for Uploading Your Video to Multiple Video Sites

ByNalts

Nearly 9 months ago I begged for an alternative to uploading my videos manually to multiple websites. But shame on me. I’ve been uploading to dozens of sites for nearly two years, and we’re talking about nearly 500 videos. So that translates to several thousand times of doing the mundane “title it, describe it, tag…

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Internet People: The Best of Viral Videos

ByNalts

Dan Meth produced “Internet People,” an incredibly satisfying recap of some of the finest moments in online video. From Numa Numa to “Dick in a Box,” and all of the little moments in between. Misses a few highlights (like Pearl and Nalts) but it’s pretty comprehensive and entertaining. If you’ve come late to the online-video…

Grocery Chain Smears Itself on Defamation Pursuit Against Video Creators

ByNalts

[Update September 2: A&P responds to my note- see “more” below] Fox News reports that two brothers — fired from their jobs for filming a gangster rap parody at an A&P grocery store — now face a defamation lawsuit from their former employer. The video is at FakeLaugh or here on YouTube. Fox reports: A&P…

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How to Cheat on YouTube

ByNalts

In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…

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Online-Video Workshop for Marketers

ByNalts

Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…