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The Marketeter’s Cheat Sheet to Viral Video

ByNalts

You’re running a brand that is trying to “dip your toe” into social media and online video, and you’re facing some important questions: Is my brand right for this? How can I experiment without ending up as a “case study” failure? Can I convince my company that we should do this? What are my options…

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Diet Dr. Pepper Cherry Chocolate Wins Our “Viral Video Marketer of the Year Award”

ByNalts

Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…

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Free Online Monitoring Via YouTube

ByNalts

Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…

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What Should a Viral Video Cost a Marketer? (Killer Post)

ByNalts

“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…

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Buy “Best of Nalts” Video Shorts on High Definition DVD

ByNalts

Per my post in December, I finally received and approved my proof of the “Best of Nalts: Volume 1” DVD. So now you can buy 71 minutes of Nalts videos (with 29 videos) on CreateSpace.com by clicking here. I have nearly “comedic” 600 videos online for free, but I think these are the best ones…

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The Power of Blogs for Video Viralization (MacBook Air Parody Case Study)

ByNalts

As I mentioned in my recent eBook (“How to Become Popular on YouTube Without Any Talent“), Obama-Girl creator Ben Relles taught me about the power of blogs to get a viral video to a tipping point. Candidly, I’m usually too lazy to go searching for blogs that might like a video, and kinda hope they’ll…

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New Weekly Show Featuring 50 Interesting Online-Video Personalities in 2008: The Bubblegum Tree Show. Yey!

ByNalts

Had enough of horrible big-media interviews of your favorite online-video “weblebrities”? The same questions over and over? The 7 hours you spend, as a video creator, meeting with a television network, only to find your interview has been reduced to a 12-second soundbite? Well it’s time for The Bubblegum Tree Show! Yey! (See trailer). It’s…

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“How to Become Popular on YouTube (Without Any Talent)” – A Free eBook

ByNalts

Thank you, dear readers, for your help finalizing this version 1.5 of “How to Become Popular on YouTube Without Any Talent.” Honestly, if I look at this document another moment I’m going to boot. If you’re looking for my real book, “Beyond Viral,” published by Wiley & Sons in 2010, please click here. (Warning- clicking…

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Sneak Preview: “How to Become Popular on YouTube Without Any Talent” (Free eBook)

ByNalts

[NOTE- THIS POST IS OLD. FOR THE MOST RECENT VERSION OF THE BOOK, SEE THIS POST] On Friday I’m releasing a free eBook titled “How to Become Popular on YouTube Without Any Talent.” I won’t make any money for each copy downloaded, but I’ll make it up in volume. Below is a draft that still…

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YouTube Is My Life (Destined for Feature)

ByNalts

I don’t think there’s been a video in 2007 that I’ve watched as many times as this recent discovery, “YouTube is My Life.” Seriously. I think I’m up to 19 views. It’s by ChurchofBlow (aka WeepingProphet). His real name is either Jeremiah McDonald or Bernard Smith, and he’s a former film student based near Boston….