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Benefit of User-Testing Viral Videos

ByNalts

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…

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Embarassing Myself at the Mall

ByNalts

I pride myself on my modesty. That’s why I don’t mind telling you that my “Mall Pranks” is the #4 top rated comedy video of the day on YouTube (based on individual rankings). In this little video shot last night at the mall, I embarass myself by pretending to have really personal calls while talking…

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Pitching Television Show Featuring Viral Video Creators

ByNalts

Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….

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Citizen Created Commercials

ByNalts

When iPod came out we saw a sleuth of free advertisements. The Mac/PC dialogue has been parodied endlessly. And it wasn’t long before the new iPhone (copyright Cisco) generated a series of spoofs. But here’s a fave. It’s HappySlip (a hyper-popular YouTube personality who is also now on Revver) singing a parody of “You’re Beautiful.”…

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8 Wishes for Online Video

ByNalts

Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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Barats & Bereta Return With 2nd Coming

ByNalts

Barats & Bereta, the most popular duo in viral video, are back. Here’s their latest video titled “The Other Son.” In this one, Barats (or Bereta) plays the role of God’s second son. I think it’s one of their finest videos since Mother’s Day because it’s hysterical and managed, I think, to avoid insulting Christianity….

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iPhone Already Matched by Microsoft

ByNalts

It didn’t take the Microsoft long to counter the iPhone. Now DogRodeo has a spoof ad for the ZunePhone. Check out this video, and be sure to watch the last few seconds. I’m not usually one for parody commercials but this was extremely well done. Funnier than most Saturday Night Live commercial parodies and produced quickly…

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Mentos Sponsors Video Creators to Move Beyond Mentos Geysers

ByNalts

The good folks at Mentos were kind enough to sponsor my “Smuggling Mentos Into Movie Theater” video (see it on Revver here). Mentos provided modest funds to offset my time and production costs, and more importantly provided me with a big ol’ shipment of Mentos. I’m eating them at 9:35 a.m. as I type. They…

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The Vaccine for Viral Video

ByNalts

As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….