We are highly amused by thoughts from former Disney CEO (Michael Eisner) at the recent NATPE event (see TubeFilter for more). Eisner is now CEO of The Torante Company, and its digital studio is called Vuguru. Very web 2.0 branding. He speaks about traditional media’s “death march,” and says YouTube’s revenue share “draconian.” But he also…
This song by Allison Williams (not that one) brought me to discover (albiet quite late) the amazing Kurt Hugo Schnieder (not that one) and Sam Tsui. Check out Kurt’s MySpace. And all I can say (after a 1 hour binge of your videos) is that you’d better drop out of college and make College Musical…
PRWeek ran a story titled “Logitech Finds Value in Campaign Video Strategy,” and here are the highlights (the story requires login, but it’s here). You may remember the video (below) called “Amazing Kitten.” Congratulations to the 5 randomly-selected commenters, and the 5 winners of the video replies (who I just finally contacted). Client: Logitech (Freemont, CA)…
Would you cut off your pinky finger for money? Click below to fill out the survey. I’ll bet I could dramatically impact your selection based on a photo before you complete it (a stack of bills vs. a bloody missing finger I almost pasted below). I’m not offering. Just wondering. My sister used to always…
From the folks that brought you “Here Comes Another Bubble,” enjoy The Richter Scales‘ Silicon Valley Copacabana parody, “In the Valley.” The camera work was apparently done by my deceased grandmother, but you’ll enjoy the live performance at the Crunchies (source: Mark Casey sending me SFWeekly article). These guys aren’t lounge singers. They’re accomplished attorneys, engineers and…
Save yourself a lot of time, and ditch my eBook about how to get popular on YouTube. There’s one common denominator to getting regular YouTube views and subscribers. It’s a secret possessed by the regular names we see on YouTube’s most-popular videos of the day. People who retain wildly enthusiastic fans who watch, rate, favorite…
According to YouTube’s business blog, the company conducted 160 studies showing the impact of videos. Not a lot of detail, but maybe some more on these Compete Inc. webcasts (conducted live in December). Not surprisingly, YouTube proved it impacts what movies you watched, and what stuff you bought. For the life of me I can’t…
I’ll tell you the economics of online video… charging $250.00 clams for a white paper about the space. Probably the only company mentioned in Advertising Age’s report that’s making money is Advertising Age. Someone buy it, and send me a peek.
I met recently with Steve Rubel, who Business Week once called “the all-knowing thumper in a forrest of bambinos.” He’s dumped his Micropersuasion, but still posts on SteveRubel.com. Steve asked me what I knew about video and SEO, and prompted this succinct 101-post on “how to use online-video to crawl your way to the top…
Here are my most popular YouTube videos of all time. In case you care, I just pulled this from a YouTube beta tool that gives me a bit more access on performance data than before. I’m still starved for more insights about the performance of my videos, but at least I have confirmation that the…