Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…
This is why I keep my video camera with me no matter where I go… Footage from this afternoon.
Expo TV (http://www.expotv.com), a site hosting user-generated video product reviews, and IDG Entertainment (IDGE), publisher of GamePro, announced the launch of a user-generated video contest for reviews of currently available video games. Five winning videos will be selected as the “Best Gamer Videopinions” through online voting and by a panel of experts from GamePro.com. Winners…
Advertisers will likely start investing more of their media budgets online when they see the results of a new Nielsen study. Nielsen Media Research, the firm that calculates national television ratings, will investigate how many people actually watch TV commercials (source: Today’s Wall Street Journal). In November, Nielsen will begin for the first time to…
After shunning the Diet Coke & Mentos wave (see “more” for details about that), Coke seems to be “getting in touch with its inner YouTube,” according to this AdWeek article. Says the article: “In the first challenge, set to run through August, users are invited to submit short videos, but they’re not limited to creating…
Jim Meskiman (comedian and voice of JibJab) sent the following e-mail out today. This campaign rivals the Sasquatch Link’s Beef Jerkey campaign It’s just plain refreshing to watch advertising that’s entertaining. And as our television habits shift and we take control of our advertising consumption, it’s the viral video pieces that will break into our…
We’ve long heard stories about how interactive t.v. will allow us to “click the lamp on a Seinfeld episode and find out where to buy it.” But here’s the best example I’ve seen: Lord of the Rings. Click on anyone and read about them. You’ll need Quicktime. Thanks to Steve Garfield for finding that one.
Oh please watch this. I shot coffee from my nose this is do damned funny. You don’t have to know much about Rocketboom (who recently announced that Amanda Congdon has left the show). I have to admit to only learning about Rocketboom recently via ZeFrank’s videos. But I’ve seen enough of them to appreciate the…
From the LA Times courtesy of New Media Musings: A federal judge sentenced Kerry Gonzalez, a 24-year-old insurance underwriter, to six months of home confinement for posting a rough version of the movie “The Hulk” on the Internet two weeks before the film hit theaters in June. U.S. District Judge Gerard E. Lynch in New…
This is a private letter to Brad Hurley and Steven Chen. The YouTube founders don’t really respond to e-mails or prank calls, so I’ve decided to blog ’em a private letter. It has ideas that will save their company, so please don’t read this if you’re not them. Especially if you’re a competitor. Are the…