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Fired for Twitter & YouTube

ByNalts

Tim Chantarangsu, aka TimothyDeLaGhetto2 was fired from California Pizza Kitchen for negative “tweets” about the company. His title is “Twitter Got Me Fired,” but I think publicly bashing his employer might be another way to explain it. He had previously tweeted the nickname “CaliporniaSkeetzaKitchen,” and called the new black-shirt uniforms “the lamest shit ever.” He…

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Addressable Advertising: Old Media’s “New Trick”

ByNalts

Television advertising is learning a “new trick” from online advertising, writes Greg Pulier from MediaPos’s Online Video Insider. Pulier obserbed that the recent Ad:Tech conference in San Francisco had just one panel was devoted to television Some of the most well-known cable operators and telephone companies have been modifying their networks in ways that could…

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Pranking the Coffee Mascot

ByNalts

Blogs can be fatiguing to maintain (sans revenue) until something like this comes along. Mascot Roommate. These guys prank their poor roommate who has a job promoting a coffee shop. It takes the fun out of it to think it might be staged, but there's certainly tips that would suggest that. One thing's clear to…

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Avoid Regret Pixelation Hangover When Posting Videos

ByNalts

I’ve lost original video files before, and sometimes even the compressed versions. I’ve had to rip my own video from Revver so that I could own some version, and it’s a horrible pixelation relative to the original file (or even the compressed low-rez version). Now I have a few simple rules to save you from…

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How to Turn a Viral Video Blunder Into a Public Relations Nightmare

ByNalts

Case study time! You’re a J.C. Penney marketer and you find out that one of your recent advertisements spawned an inappropriate parody that landed on YouTube. The mock ad, in fact, was created by a NYC production company that was working for your advertisement agency (Saatchi & Saatchi). The ad shows teenagers timing themselves going…