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Why “Rate It Even if You Hate It” Was Marketing Genius
When I first saw Michael Buckley plead for ratings I thought it was odd. Then two things happened. First, I realized that ratings generally drove a video higher in the charts. Second, I’m now realizing that if someone rates, it’s usually a 5. As Google’s blog shows, “five stars” (the highest) rating are the vast…
I Know Steve Hall (AdRants) Better Than You
I got into a recent debate with someone famous (online). Who knows Steve Hall from AdRants better? Who he’s mentioned more often? Who hears from him via e-mail more quickly? Well I’ve got a photo of us together, so kiss my ass.
I Wish Someone Would Develop an Anti-Stupid Pill
“With mice and fruit flies we were able to eliminate the loss of short-term memory,” Ropers, 62, is quoted saying in the German newspaper, which has dubbed it the “world’s first anti-stupidity pill.”
Reeled In: Porn or Not?
Here’s a funny promo about Reeled In (The Daily Reel) that lives on Funny or Die.
Help the Kayak “Trip Ideas” Campaign
Kayak, a travel site, has been running a “trip ideas” campaign with simple quirky 15-second ads, such as a “visit Alaska before the big oil companies do.” Or “discover a coffee before it’s available at Starbucks.” The latter I find myself playing over and over for the cappuccino echo. Here’s the lot of them. Make…
Can YouTube’s Favorite Comedy Duo (Smosh) Make Good TV?
Variety reports that YouTube’s most popular comedy duo, Smosh, may be making its way to television. The YouTube veterans have hit 10 million subscribers, placing them as the #1 subscribed YouTube channels. Writes Variety: Alloy Digital, the company behind the top-ranked YouTube channel, is in talks with multiple cable networks about finding a second home…
