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Online Video Ads & Targeting

ByNalts

Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price. While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved…

I Missed Prison Break’s Premier. Now I’d Pay for It. But Can I?

ByNalts

Last night I TiVo’d Prison Break. Much to my dissappointment, Comcast’s signal was out. So TiVo gifted me with an hour of commercial-free static. Ants racing. Poltergeist. I went to Fox.com to see if I could buy the show via Fox “Video on Demand.” It’s only available in certain markets, but I entered a random…

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When Will Online-Video Advertising Evolve to “Buddy System”?

ByNalts

This week we saw YouTube pushing its homepage advertising to a new level, selling Lionsgate (“The Haunting in Connecticut”) both the masthead and the standard right “box unit” for a new unit. It’s called the “cross talk” ad, which is a lovely name for it. It really does have a nice effect (from a marketer’s…

Hey, Short Attention Span Viral People: Shire Offers ADHD Support Online

ByNalts

Shire, the company that got spanked for the Ty Pennington video, relaunched an ADHD website to help  visitors, especially those who may be new to ADHD, with an “easy-to-navigate road map to help learn about ADHD and finding success in living with the disorder.” It’s called adhdsupport.com. I didn’t go to it because I think…