I’ve been struggling with various revenue sources for videos (since the YouTube “partners” revenue hasn’t yet kicked in, and I don’t know yet whether it will be meaningful). There are several models in play… There’s custom work like the videos I’ve done for several sponsors for a flat-fee charge of $2-$5K (which is “found” money,…
Francis Stokes, creator of “God Inc.,” announced a new film called ‘Harold Buttleman, Daredevil Stuntman.’ Since he’s releasing it free via YouTube (where it will be featured on the homepage tomorrow), Stokes found a sponsor to offset the cost of the film. Sprout is paying Stokes $1 for each person that registers on the site….
The Smart Show is a new pilot that will feature a 2-month road trip by Henry Dittman plus an amateur host that will be selected via online-video entries. The duo will tour America at the hospitality of sponsor Holiday Inn Express, and explore odd and interesting things in various cities. I’ve been debating my wife…
I’m working on retooling WillVideoForFood so it’s more than an industry blog (better links to other resrouces, a forum, a way to view my videos and other favorites). In the meanwhile Gage Skidmore (creator of Cosmic Flight) created his own Nalts homepage. Check it out.
Warning: Blog post contains blatant self promotion. 🙂 I’ve been frustrated by the lack of understanding among marketers and advertising agencies about how to capitalize on online/viral video. Most viral-video marketing campaigns are born to fail — with heavy production costs, overtly promotional content, and view counts that are embarrassing. Rather than stew and rant,…
VidMetrix and Hey!Spread are finally solving that age-old problem of uploading videos to multiple sites (source: Craig Rubens of NewTeeVee). I haven’t tested these yet, but would be interested to know if anyone has had any experience with them.
The Daily Reel‘s “REELED IN” seems to be growing as serious video creators post their online videos to gain visibility from the site and its every-so-networked partners. I’m also finding it’s a nice way to connect with other creators, and a few WVFF readers and YouTube buds have jumped in. We’ve all been burned populating…
If you want a “sneak peak” at a rapidly evolving website that’s connecting marketers with online-video creators, check out Xlntads.com. Note- I’m on the company’s “creator adviser board,” so don’t expect complete objectivity in this post. But I love that they found me, and that I’ve been able to help shape this company. I only…
I’ve been using the term advertising when speaking about online-videos that promote a product. But is it that, or is it public relations (PR)? Is it marketing or something else? This MediaPost article by Alan Schulman of IMC2 (an interactive agency) reminded me that it’s about marketing not advertising. Says the creative director: Advertising will remain…
I’ve been critized lately about having a big head. Naturally I can’t resist satirizing criticism. So here’s the ultimate manifestation of my big head. My cover story on Wired Magazine. Thanks to JD Lasica‘s Social Media blog for helping me find the “Make Your Own Wired Cover” promotion by Xerox.