| | | | | | | | |

How to Cheat on YouTube

In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…

| | | | | |

Best Consumer-Generated Advertising?

What’s your favorite consumer-generated advertisement? (See Joseph Jaffe’s dated but comprehensive iMediaConnection article to get a better understanding of what CGA is). A classic is when iPod lover and teacher George Masters creates his own online campaign for Apple iPod. HappySlip’s Mac Beautiful is one of my favorites, and it was seen more than a…

YouTubers vs. Apple Tech Support (Power of Online Video Community)

This collaboration video by YouTubers (in which I’m included) is a great example of the power of YouTube’s community. When Xgobobeanx was given the runaround by Mac, her frustration led to this video. As I said in my clip (which appears at the end of this clip), “Apple has an obligation to treat every customer…

| |

Contests That Require Registration to Vote

Ahhh the video contest. Is it a way to engage creators, or for marketers to do “lead gen” (snatch the e-mail address of creators’ friends)? I understand why contests require registration for rating — we wouldn’t want a “Chicago” style election. At the same time, these “one-off” contest websites are maddening. For example, here’s a…

Coverage of NYC YouTube Gathering on 7.7.7 (Long Island Pulse)

Toni Munna, YouTuber and author, joined our pre-gathering at my home before the NYC 7.7.07 event and snapped this photo and wrote this nice piece on YouTube’s community. I like it because Toni said my videos are “funny, charming, clever and professionally done.” I paid her $5 per adjective, or $20 in total. But she…