150 t-shirts. Hours of ironing images and taking carefully placed photos. 9 hours of an intern posing in them. The result? A human flip book (TheHumanFlipBook) to promote sandwich restaurant, A sub restauran, Erbert & Gerber, hired Colle & McVoy to produce the viral video, and the “making of” is as fascinating as the promotion…
It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…
Almost every interview I do, someone asks how I got started in online video. The reality is that I’ve been making short videos since I was in highschool, and most of them are still sitting in the basement on deteriating VHS tapes. Except Attack of the Killer Slinky. But online video for me started almost…
HappySlip, the 5th most subscribed YouTuber, is selling her videos via DVD. To give you an idea of the affinity between the former New Yorker and her fans, I’ll remind you of when I broke into her apartment and stole her stapler. I later auctioned it on eBay and it raised more than $850 for…
I’m starting to write this post not having even looked at my 2007 predictions once in the past 11 months. But it’s so rare that someone owns up to their predictions — especially when they were wrong. So it’s time to score myself (letter grade style) on how accurately I predicted the future of this…
I’ve been adding to my list of blogs related to online-video. It’s up to almost 30 now, but I’m going to eventually rank the top 10. Surprisingly, few of these came from people who posted their blogs in the comments (yet I encourage that). I’ve found many of them by tracking inbound links or based…
I laugh at videos daily, but rarely due blogs make me chuckle. But in this SocialTNT blog post, Chris Apollo Lynn depicts TechCrunch contributor Dan Ackerman Greenberg as The Wicked Witch of the West, while I get the Glenda The Good Witch photo. I kinda liked my nickname for Greenberg, who revealed some of his…
Want to get your stuff seen? Should you obsess with YouTube or go for the “long tail“? Let’s explore this important debate, and obviously the right answer is “do both.” But don’t hold your breath waiting for a million views on YouTube, or kill yourself getting your video on the homepage of some niche blog…
Remember when hypertext was all the rage? Then hypervideo was going to allow Seinfeld viewers to click on the phone and buy one? Asterpix has a somewhat new service that allows you to rip a video from YouTube or other sites, and then drag hyperlinks over the images. Your video, which would now be served…
You’re the head of public relations for Unilever. Time for a quiz. But first, a background to our case study. Your company’s Dove Evolution campaign was a great success (see video) with more than 12 million views. Meanwhile you’ve got this other lil’ brand called Axe, that happens to be using viral video to relentlessly…