Online Video

Happy Birthday, YouTube. You’re Seven. In internet years, that’s 49. I didn’t get you a present because I think I only counted 5 YouTubers in this video.  

There’s an elephant in the online-advertising living room. Suddenly the Emperor has no clothes. It smells and quacks like a duck. [Insert your overused metaphor here]. Recent news is shedding light on confusing and dirty practices in the buying and selling of online-video and other legacy forms of digital advertising. The whole thing reeks like the…

There’s a long-time debate about the merits of professionally produced content (TV commercials) and user-generated content (like product reviews or sponsored videos). A comScore report shows that the combination of the two are more effective as measured by lifts in “share of choice” — that’s a comScore metric to quantify the ability of an ad to influence…

WillVideoForFood was created to help creators build audiences and make money, but it obviously focuses on online-video marketing. Of course we’re not a news outlet… we’re an author blog. And when we say “we,” we’re using it in a Royal sense. (It’s just me, okay?) So here’s our definitive list of sources to feed your…

“The problem isn’t cost, it’s revenue,” writes WatchMojo CEO Ashkan Karbashfrooshan in a MediaPost story titled “What Revision3’s Sale Means for the Online Video Industry.” Indeed while I’ve long urged marketers and media providers to keep costs down for online video, that’s because revenue (via ad-sharing) is modest and dependent on finding an audience. There’s no cost…

Apple is rumored to be launching a giant new iPad to replace your television, and it likely will be called iPanel. Calling it a TV limits the perceived breadth of the device, and iTV is already owned by UK TV). Plus the branding of the existing (and ailing) AppleTV wasn’t consistant with Apple’s rhythmic and simple…

While the online-video space is expected to grow more than 40% annually for the next three years (eMarketer), an AdAge article today reminds us that the boom isn’t “evenly distributed,” with two companies as the primary recipients of shifting advertising dollars. The online-video market was about $1.8 billion last year, with half of that going to…

There’s an overused business adage that a happy customer will tell three customers about their experience but a dissatisfied one will tell 7, 100 or even 3000. Until now, I never stopped to think about the fact that only a couple of my 1,000 videos portray a company poorly… and most company references are positive…

Several years ago an independent YouTube creator wasn’t just an actor or actress – they actually wrote their own show, owned their own production studio, managed a mini-cable network and oversaw their content’s promotion and distribution. As the online-video leader, YouTube provided a platform to access an audience directly, and eventually helped creators earn money…