Advertising Age archived my article, so you need a subscription to access it now. Click “more” below for the full article.
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…
Could you be worth less than one dollar a month to StupidVideo? The site offers a premium service that allows you to enjoy its videos ad-free for 99 cents a month (on annual subscription, and it eliminates streaming ads only). This begs the question- is that what it’s worth to a viewer to skip ad…
Yaro Starak of “Entrepreneur’s Journey” feels otherwise, but I’m betting on CharlesTrippy as the winner of the first-ever internet reality show, “The Next Internet Millionaire.” For those who haven’t followed the show, we’ve seen 12 hopefuls eliminated “survivor” style over 12 web-only shows, and it’s down to two people. Charles Trippy, a college student and…
TubeMogul now facilitates simple uploading to multiple videos sites that include such recent additions as StupidVideo and Crackle. This image shows the collection of sites that now accept videos via TubeMogul. There are other sites through which you can upload multiple videos, but TubeMogul saves your username and passwords, and tracks metrics. The site apparently…
This blog has been too consumed with YouTube and Nalts lately, and I want to get back to WillVideoForFood’s roots. Finding ways to improve the production of online video, marketing via online video, and learning tips to promote amateur and promotional content. Yesterday I spoke with Paul Kontonis of For Your Imagination. I thought I…
I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…
The folks behind Xlntads.com (the contest site that connects brands and video creators) were good enough to let me hijack their studio for my fake election videos (“Embarassing TV Appearance” and “Embarassing TV Appearance part 2“). Famed YouTuber, Renetto, makes a cameo in these. So the least I could do was talk about Xlntads for…
In today’s YouTube “highest rated comedy videos of the day,” my videos represent spots 5, 6 and 8. YouTube, as you probably know, represents the vast majority of online viewing. So does this mean I produced the funniest videos on the planet this weekend? Of course not. I have an advantage because I have a…