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Bubble Bursting for Video Creators Hoping to Monetize Content?

ByNalts

Online-video creators are sobering up after an intoxicated 2007, as they realize that the “road to riches” via online video is fraught with challenges. Business Week proclaimed “amateur video hour” as over in December. Crackle and other sites migrated from UGC (user-generated content) some time ago. And here are some quite recent data points that,…

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Should Comedian Mark Day Stop Creating Now That He’s YouTube’s Comedy Manager?

ByNalts

This isn’t breaking news, but I feel remiss to not have covered the news that Mark Day (markdaycomedy) is now a YouTube employee as “comedy manager” (see YouTube blog. Mark (markdaycomedy) started on YouTube in March 2006, and I’ve long been starstruck by his omnipresence on YouTube and other sites. He’s best known for pimping…

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Diet Dr. Pepper Cherry Chocolate Wins Our “Viral Video Marketer of the Year Award”

ByNalts

Well actually WillVideoForFood doesn’t have a “viral video marketers of the year award,” and even if it did, we’d wait until December to give it out. Still, this “Cherry Chocolate Rain” video sponsored by Diet Dr. Pepper’s Cherry Chocolate is a near perfect case study on smart online-video marketing. First, it leverages the viral fame…

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What Should a Viral Video Cost a Marketer? (Killer Post)

ByNalts

“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…

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A Spoon Full of Sugar Makes the Photoshop Learning Go Down

ByNalts

Brilliant video collection here. Like you, I don’t like reading manuals. I do like getting better and faster at my software. MyDamnChannel has a series of very clever but informative tutorials about PhotoShop called “You Suck at Photoshop.” This recent one (You Suck at Photoshop #4) is absolutely self deprecating and wonderful. Donnie Hoyle shows…

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Buy “Best of Nalts” Video Shorts on High Definition DVD

ByNalts

Per my post in December, I finally received and approved my proof of the “Best of Nalts: Volume 1” DVD. So now you can buy 71 minutes of Nalts videos (with 29 videos) on CreateSpace.com by clicking here. I have nearly “comedic” 600 videos online for free, but I think these are the best ones…

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Another Great Site for Free, Royalty Free Music

ByNalts

The online-video community is in constant need for good, royalty free music that doesn’t cost money. Most of us don’t make enough on our videos to warrant paying a lot. And we’re all sick of the canned stuff that comes with the editing software. For a while, Kevin MacLeod of Incompetech.com had filled that void….

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The Power of Blogs for Video Viralization (MacBook Air Parody Case Study)

ByNalts

As I mentioned in my recent eBook (“How to Become Popular on YouTube Without Any Talent“), Obama-Girl creator Ben Relles taught me about the power of blogs to get a viral video to a tipping point. Candidly, I’m usually too lazy to go searching for blogs that might like a video, and kinda hope they’ll…

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Apple MacBook Air is Obsessed With Thin

ByNalts

Last night I got an e-mail from Mac that showcased the new Apple MacBook Air. The product is interesting and the spot was simple with a contagious song called New Soul by Yael Naim. Although I was already well into my nightly Ambien, I felt I couldn’t pass on a quick parody. About 19 minutes…