Have you noticed the annual Halloween stores have begun to open? How do these companies survive with 2-months of sales a year? Oh. 95% margins, that’s how. Anyway… it starts with buying an “old man” mask… which kinda begs for a video. …Then the candy river begins to flow. On the musical scores: I splurged…
I’d like to take a moment to dispel the biggest myth of online video. Since a few “cross over” stars have been discovered on YouTube, people have begun to think that they can too. Folks, it’s like playing the lotto. You have the same chance winning whether you play or not. You won’t get discovered…
Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…
TechCrunch’s Marshall Kirpatrick reports that YouTube tomorrow will unveil a number of branded commercial channels– including a Paris Hilton channel being featured on the homepage. This is a surprising and encouraging move from a video site that hasn’t shown any other interesting way to profit from its incredible appeal. Fox has paid an undisclosed sum…
Ironic title because a video isn’t viral UNLESS it’s seen. But it got your attention, didn’t it? Here are some tips for ensuring your video is seen beyond 14 teenagers on YouTube. Just like search engines are in constant flux, so is online video. So this advice has a limited shelf life: Make it good….
What camera should I buy? I get that question a lot, even though I don’t tend to be “state of the art” with my equipment. But if I were on the market for a digital camcorder I’d get the Canon Elura 100 (no I don’t get paid to endorse). It’s less than $400 and here’s…
DVGuru identified “Digital Juice,” a site that has a showcase of how people use the effects. Remember that royalty-free doesn’t mean free. It means you pay a pretty big price but can use it wherever or whenever you want.
Just yesterday we were looking for a good helmet cam. Today I picked up my copy of PCPhoto and discovered author Kim Castleberry has done the homework. These are my words below, but I’m sourcing Kim’s article. 1) The Samsung SC-X210L is the high-end camcorder that is really fun to hold (rubber exterior and very…
I spoke yesterday with Joe Chapuis yeseterday who is a frequent commenter on WillVideoForFood.com. He’s writing an article on how to make money on online video, so if you have thoughts reach out to him. I don’t want to post his e-mail here but maybe he will. Joe runs a site called “WebVideoZone” that offers…
One of my wife’s tabloids featured an ad for Vitamin Water featuring American Idol star Kelly Clarkson (I guess she lost enough weight that the campaign is live). The ad is made to look like the cover of the tabloid and uses its masthead. Since it appears upsidedown and is marketed by tiny 10-point type…