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Newsflash: YouTube to Share Advertising Revenue

ByNalts

According to the Associated Press via USAToday: YouTube co-founder Chad Hurley announced today that YouTube will start sharing revenue with its millions of users. “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum….

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Benefit of User-Testing Viral Videos

ByNalts

I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…

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Embarassing Myself at the Mall

ByNalts

I pride myself on my modesty. That’s why I don’t mind telling you that my “Mall Pranks” is the #4 top rated comedy video of the day on YouTube (based on individual rankings). In this little video shot last night at the mall, I embarass myself by pretending to have really personal calls while talking…

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Pitching Television Show Featuring Viral Video Creators

ByNalts

Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….

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Citizen Created Commercials

ByNalts

When iPod came out we saw a sleuth of free advertisements. The Mac/PC dialogue has been parodied endlessly. And it wasn’t long before the new iPhone (copyright Cisco) generated a series of spoofs. But here’s a fave. It’s HappySlip (a hyper-popular YouTube personality who is also now on Revver) singing a parody of “You’re Beautiful.”…

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8 Wishes for Online Video

ByNalts

Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…

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William Shatner’s “Negotiator” Priceline Commercials: A Rant

ByNalts

Here’s a classic example of brilliant advertising creative executed horribly online. According to MediaPost: Priceline.com has changed the way it uses spokesman William Shatner in its ads; rather than playing himself, he has morphed into the character of chief negotiating officer. Here’s a memo to the Priceline folks: First, ingenious idea to have Shatner in…

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Burnett & Spielberg Offer $1-Million Development Deal to Undiscovered Fimmakers

ByNalts

ON THE LOT, executive-produced by Mark Burnett and Steven Spielberg, will give aspiring filmmakers from around the world the chance to earn a $1-million development deal at DreamWorks. Airing next spring on FOX, this unscripted series will feature a cast of 16 undiscovered filmmakers who will compete to win the support of the show’s viewers,…

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What I Learned from Being Featured on YouTube

ByNalts

I may be on vacation, but I’ve learned a lot in the past 24 hours since I was featured on YouTube (with Viral Video Genius). Let me share these with WillVideoForFood readers… YouTubers think this is a “you’ve made it” move, and I’ve received dozens of really encouraging notes from folks. The people in the…

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Atom Films Pays for idonothingallday “best of 2006″

ByNalts

Atom Films is still kicking. I haven’t gone in a while because the opressive prerolls are too much for my V-ADHD. But I was glad to hear that Patrick from www.idonothingallday.com was paid for a “best of” video. Patrick, as regular WVFF readers will recall, takes videos of pretty women in NYC. If you find…