If you want a “sneak peak” at a rapidly evolving website that’s connecting marketers with online-video creators, check out Xlntads.com. Note- I’m on the company’s “creator adviser board,” so don’t expect complete objectivity in this post. But I love that they found me, and that I’ve been able to help shape this company. I only…
In the most thought-inspiring article since Time magazine’s “Person of the Year” award cover story that named me, Maxim writer John Walsh has written a piece called “You Suck!” in the August issue. “All that user-generated content you’re posting on the Web? Please stop,” writes Walsh. He likens browsing YouTube like “panning for gold dust…
Courtesy of ZackScott, here’s a nice piece from CrunchGear about how to ensure your video is optimized for YouTube. Make your file a .mov or .mp4. Set it to the YouTube-native size of 320×240 (aka QVGA). Expect letterboxing if your HD camera shoots at a different aspect ration than the 4:3 that is 320×240. No way out…
I don’t often regret living on the East Coast, but here’s an event that sucks to miss. LonelyGirl14 Creator Greg Goodfried is speaking about the intersection of content and advertising. It’s part of a series called “Pier Screenings: Web video from the littel screen tot he big one.,” and it’s sponsored by NewTeeVee and Metacafe….
The Daily Reel is continuing its evolution from a rich news site to a community. The site began as a nice online magazine about the entertainment and video space, and has evolved into much more (as a disclaimer I’m an occasional volunteer contributor to the site). Users can now set up a “Reel” and begin…
It’s really easy to find royalty-free music (if you don’t mind paying $600 for a cheesy collection). And it’s quite easy to find free music (but use it at your legal peril). But free and royalty-free rarely meet. Kevin MacLeod, creator of Incomeptech, has solved the problem. He has dozens and dozens of excellent instrumentals…
“Viral videos are on their way out. You’re the Chia Pet of 2007.” That’s from an e-mail sent last night from my sister, who produces for a major television network on the west coast. There seems to be a great skepticism about amateur video’s endurance when the competitive Huns from Hollywood and Madison-Avenue Mongolians are…
Here’s a new Q&A I did for iMedia Connection that addresses some of the issues surrounding consumer-generated advertising. Interview by Neil Perry of Xlntads.com (and former executive from McDonalds).
DoMyStuff recently contacted me about making a video to promote its site. The company provides a marketplace where anyone looking to outsource chores, errands, or projects can locate (and do business with) responsible and experienced local help. So the initial bit was that my wife would bust me abusing the service to outsource my “honey…
A new startup is paying college kids to simply mention product names to strangers. It’s part of a new viral-marketing wave that capitalizes on the trust of peer-to-peer “buzz marketing. Here’s a video that explains how the system works, and be sure to visit www.CashtoBuzz.com to see some top-notch clients. [youtube=http://youtube.com/watch?v=e9KtYoUoImk]