150 t-shirts. Hours of ironing images and taking carefully placed photos. 9 hours of an intern posing in them. The result? A human flip book (TheHumanFlipBook) to promote sandwich restaurant, A sub restauran, Erbert & Gerber, hired Colle & McVoy to produce the viral video, and the “making of” is as fascinating as the promotion…
It’s not often my boss mentions YouTube, and I usually try to avoid eye contact when he does. But at today’s staff meeting he mentioned that a friend from a former employer had a YouTube video called “Here Comes Another Bubble” by The Richter Scales. It’s a wonderful satire on the absurdity of web 2.0…
Almost every interview I do, someone asks how I got started in online video. The reality is that I’ve been making short videos since I was in highschool, and most of them are still sitting in the basement on deteriating VHS tapes. Except Attack of the Killer Slinky. But online video for me started almost…
HappySlip, the 5th most subscribed YouTuber, is selling her videos via DVD. To give you an idea of the affinity between the former New Yorker and her fans, I’ll remind you of when I broke into her apartment and stole her stapler. I later auctioned it on eBay and it raised more than $850 for…
Remember when hypertext was all the rage? Then hypervideo was going to allow Seinfeld viewers to click on the phone and buy one? Asterpix has a somewhat new service that allows you to rip a video from YouTube or other sites, and then drag hyperlinks over the images. Your video, which would now be served…
My former writers all went on strike, so I held open auditions for new writers at the studio of For Your Imagination. The studio was like a whirling assembly line of “up and coming” web talent, and I probably could have parked there all day and made videos without annoying SAG negotiations or pesky release…
Today’s Wall Street Journal has an article by Raymund Flandez called “Lights, Camera, Sales: How to Use Video to Expand Your Business in a YouTube World.” It’s positioned on the front page as “Small Business: How to Use Video to Grow.” I’ve got some issues with the piece, and not just because Flandez didn’t interview The…
TubeMogul’s blog did a nice summary of the online-video sites it feeds, and provides user feedback about the site and monetization status (whether you can make money on the sites). You can also read the “Zagat’s”-like report as a PDF. Thanks to Mark from TubeMogul for bringing this to our attention.
Remember how major advertising agencies handled the Internet? Let’s recap their 5 stages of grief: Denial: The web is not a big deal. It’s a fad. Let the little Internet agencies form. We’re not losing much in fees. Anger: Who’s coming to our monthly all agency day? The Internet agency? First the Public Relations agency,…
In a recent WillVideoForFood Forum post, I invited people to submit their “must read” blogs and websites on the subject of online video. As you can imagine, it’s very difficult to find these on Google. Here’s an initial list, and I’m going to be making a video featuring the best sources. So please let me…