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Promoting Your Brand With Viral Video

ByNalts

I debated heavily before posting this, because this blog is supposed to be a review of the fun world of viral video and marketing (not an advertisement for my services). That being said, I think some of you readers may be interested in how I work with sponsors. As you know, I advocate that brands…

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Internet Video Statistics

ByNalts

I’m working on a post that summarizes some of the recent statistics related to online video, and I’m hoping YouTube will share some recent stats. I’m also hoping I can post some of the data I source via Hitwise in my day job (with permission). In the meantime, I found this Profy post titled “ComScore…

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YouTube Finally Discovers Ad Format It Can Monetize

ByNalts

In a significant first, YouTube has decided to let advertisers inject their messages inside the video frame for select content on its site (see ClickZ or MediaPost). For an interesting piece that projects revenues for YouTube, see this post by Silicon Valley Insider. For an example of the ad, see this Smosh video and watch…

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The Google vs. Viacom Debate

ByNalts

Yesterday’s post about Viacom suing Google brought a couple dozen fantastic debate points. You can rest assured that Viacom’s public relations team is doing a “word of mouth” audit (using Buzzmetrics or another player) and that your quotes are being read by nervous spokespeople. I was amused by at Slashdot in which one individual suggested…

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Is Soapbox a Zune? MSN Launches YouTube Competitor

ByNalts

It’s been in talks since September 2006, but MSN finally launched a public beta of SoapBox (source: DigitalTrends). Although MSN has about 10% of the search market (compared to Google and Yahoo’s combined share of more than 80%), it does have the advantage of being backed by the world’s largest software company. While the world…

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Google is “Friend Not a Foe”

ByNalts

Martin Sorrell, chairman and chief executive of advertising giant WPP Group, recently used the term “Frenemy” to describe Google. But David Eun, Google’s vice president of content partnerships, is fostering a “friend not foe” approach, according to the LaTimes. Eun, the former NBC and Time Warner Inc. executive, is Google’s ambassador to the television, movie,…

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The Vaccine for Viral Video

ByNalts

As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….

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Portrait of a Viral Video Genius

ByNalts

I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…