As the “auteur of the awful,” who has also marketed vaccines, I believe I have a unique ability to instruct you on how to vaccinate the world from your viral video. Follow these 10 tips and I can almost guarantee you a non-viral video. Make it long. Say 5-10 minutes. Videotape yourself describing your day….
I was profiled in this important video about viral video. I’m so glad Nalts had an opportunity to share the meaning behind my viral video work. So often I get the questions: Is viral video be taught or is it an innate skill? What makes you an undiscovered legend? What is the greatest of all…
I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…
Given that 2006 was the Year of Online Video, we’d be remiss not to look back at the special highlights of this year. This is not another “top viral videos of the year” list. Goodness knows there are hundreds of those. Instead we’re looking at the moments that changed the industry or perception of it….
I used to play a game with my kids. I’d tell them a bedtime story and stop. They’d have to finish the sentence. Then we’d take it in the direction they wanted. That’s the spirit behind The GooTubeConspiracy. The storyline is dictated by the viewers. Toss a good comment or video response and you’ll see…
The GooTube Conspiracy is becoming interactive. If you’re new to this, here’s the story. Steven Chen and Chad Hurley kidnapped me for reasons I can’t explain. My theory is that I did some anti-YouTube rants back in the 1970s and someone told them. Now I’ve been “on the run” from them. On the advice of…
I wish I had more than a few dozen hours of video content. Maybe I’d get a sweet little offer from Google like the networks are getting. Courtesy of the ReelPopBlog.com, here’s a Business Week article about Google’s efforts to keep networks and programmers from suing YouTube/Google. Here’s the funny thing. It’s the end of…
I’m a big fan of Revver because it splits ad revenue. Maybe you are too. But this guy has us both topped. See the Ultimate Revver Fan. He pits Revver against YouTube and Google Video in this weird and amusing rant. This just in! Visit the Revver blog and you’ll see three videos. Play them…
It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…
I wrote this article for The Daily Reel about finding the right online video site — whether you’re after fame, fortune or friends. Contrary to popular belief, YouTube isn’t the definitive video-sharing site for everyone. Knowing what you want is the first step in figuring out where to share. When it comes to sharing videos…