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Most Popular Online Video Sites (Nielsen/NetRatings)

ByNalts

Here’s a beefy Mercury News article about online video, with an emphasis on YouTube and its long journey toward profitability. It confirms that the YouTube folks are indeed thinking it would be good to make money, but are (in my opinion) way too paranoid about losing their cult-like appeal. Read my letter to YouTube’s founders to get…

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Online Video Ads Not Sustainable for the Long Term

ByNalts

Some highlights of a rather skeptical view of online video ads (with my thoughts below in the circle bullets). Writted by Tom Hespos, president of Underscore Marketing, for a recent Mediapost.com article: “I have a rather controversial stance on online video ads: I think a lot of people will make a lot of money in…

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Any Theories on Why More Online-Video Sites Aren’t Sharing Revenue With Content Owners?

ByNalts

I’m really perplexed about why more online video sites aren’t sharing revenue with creators. Revver has been around for 6 months or more, even if it hasn’t officially launched yet. If you had asked me in February, I would have told you there would be several imitations and at least one popular site (YouTube, Yahoo,…

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Two New Video Sites Pay for Content!

ByNalts

Revver has remained the prevailing platform by which people with video content can share their material (like YouTube) but also get paid based on the quantity of people that view it. The funds are generated through advertising dollars, and split 50/50 between Revver and the owner of the content. Now Revver has two new potential…

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Creating the Perfect Online Video Site (Frankenstein Style)

ByNalts

I’m planning on doing a thorough review of the major online video sites, but here’s my first attempt at creating the perfect online video site: It would have the traffic and community of YouTube. It would have Revver’s advertising-sharing model It would have Metacafe’s ability to sift the best content It would have that cute…

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Google Video: Advertisers Bid for Space on Select Videos

ByNalts

Well, I couldn't have seen this coming if I had a Deep Throat at Google… In a  test, Google Video will serve ads for about 2,000 videos from 8 providers. Advertisers will select the videos on which to advertise their products through a combination of banner ads and 15-second video ads (at the end of…

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Controversial and Unfounded Predictions of Online Video

ByNalts

When I was in college, I had the weekend early morning shift at the campus radio station. I used to try experiments to find out if anyone was listening (like offering a free car to the first caller). That's the way this blog is going, so I've decided to stir things up with some totally…

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A Message to Online Video Sites- What Do You Need?

ByNalts

Dear online video sites. Thanks for giving us free access to online videos, as well as absorbing the costs of hosting and serving the videos. Unfortunately, that's become a commodity. I think you know this, but in case you don't… what attributes do you need to ensure that you're not a "Pets.com" of the online…

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Another Way to Get Ad Revenue on Your Videos

ByNalts

Revver until now has cornered the market on pay-for-content. Two firms have offered similar models, though. And a new entrant has arrived. 1) Jeukersz (aka www.MillionDollarVideoJukeBox.com) 2) Motion.tv 3) Now Blip.tv is getting into the revenue-sharing space according to this article from CNet. Here's what CNet says, and if you register you can read more…

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How Will Amateurs Make Money from Online Videos in 2007?

ByNalts

Right now there are only two ways for an amateur to make money on short online videos, but this will soon change. Provide a website or network exclusive rights and get a one-time payment. We've seen certain amateur content creators already stop producing content for YouTube because they've been presumably approached by "content scouts." Remember…