Lots of people have been asking me lately about the demographics about YouTube users (age, median income, gender). Here are some recent stats you’ll want in your “back pocket.” According to the YouTube “fact sheet”: Our user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one…
If I created a Yahoo group about online-video marketing, would anyone join? Well I did.
Alright, half of you want to talk about poop and farts, and really don’t care about online advertising. But I know a few of you digital marketing and online video lovers are RSSing this blog quietely. And I need your help. I’m drafting a really interesting piece that compares online-video promotion (not prerolls or overlays,…
YouTube is debuting “call to action” overlays, which have some interesting applications for marketers and advertisers. This post dispels some confusion about this offering, and gives you tips to make stinkin’ amount of money on this functionality until everyone else catches up. For some reason advertisers and marketers thought this functionality was already possible, but…
I wrote about some “poor man” tools for social-media monitoring recently, and here’s a nice list of free social-media monitoring tools. Among them, HowSociable is interesting because it gives you a free “score” that helps you compare your brands’ online activity relative to competitors. This, and more robust paid services, give brands a way to…
I usually encourage people at conferences to do two things the next morning because they’re easy and free. Create a Google alert for their brand name. And subscribe to the keyword of their brand name via YouTube (yes you can subscribe to receive alerts every time a word is used). This can get annoying, as…
Read this post completely, because there’s going to be a test. And your future depends on it if you’re an online-video advertiser, creator or even watcher (who would rather endure ads than not pay for content, and yes I meant to say it that way). Although I was recently a Product Director, most of my…
If you haven’t discovered “Film Riot” (Revision 3), check out the past few episodes to learn how to fake a gun shot, snap an arm in half, or make daylight look like night time. You don’t have to be a desktop wizard for all of them — the gun shot effect is as simple as…
Here at NYC’s OMMA Video conference with discussions about online video, monetization, engagement, advertisements, mobile video, and so on.. here are my top 10 insights, followed by my favorite Twitter posts. Everyone seems to think advertising dollars should fund production. But if I’m a marketer, I’m not diggin’ that model. Shoot- I wanna sell product…
I’ve written so many times about online-video contests, and what makes them attractive or not. How many top-1o “how to not f’ up a contest” posts do I need to write to change the most abused rule ever? DON’T put your money in the 1st and 2nd prize. That will attract a few semi-pros, but…