It’s been a while since I learned something new about making a good video. You know — something I haven’t tried, failed with, written about or all of the above. I’ve got one today, and I’m calling it an audio sandwich. First: to the WVFF back row, I’d like to now proactively address your comments…
I love con movies almost as much as time-travel flicks. Diggstown? House of Games? Classics. But the top-10 internet scams (sourced from Netforbeginners/About.com) are rampid, and prey on our basic psychological vulnerabilities, and our lack of knowledge about technology and bank laws. I received a recent thank-you from someone whose wife was almost hooked by…
We online-video watchers are quite different from abnormal people (those who don’t watch). A research group queried nearly 2,000 people (representing the US census data) in April about online-video habits and preferences. The full report, created by Frank N. Magid Associates and sponsored by Metacafe, is called “Opportunities in Online Video,” and available as a…
Here’s a piece I wrote for iMediaConnection about measuring and communicating social media. My key point is that a) it IS measurable, and b) it needs to be tied to things that matter for various stakeholders: marketing, PR, advertising, executives.
Hubspot presentation about online video for marketing
Shuman Ghosemajumder, business product manager for trust and safety at Google, explains how searches and site visits can alter the ads you see (see video below). Folks, as a marketer and consumer, I love this. It’s less waste for the marketer and more relevant to the customer. Of course some find it creepy, but I…
Evian Skateboard babies video
YouTube and Social Networking
I’ve been blogging for 3 plus years, and suddenly I get almost no views from search engines. What’s this blog doing to piss off Google? It used to rank incredibly. Too many links to/from my YouTube channel? Some stupid mistake on the hosting? Pissed off Sergio?
Let me get this out the way. I think I have a man crush on Best Buy Chief Marketing Officer Barry Judge. You’ll remember him from his poetic and humble video about how marketing is changing, and how Best Buy is changing with it (see below). Now he’s inviting people, via his blog BarryJudge to…