I love this post from Engadget. It's about YouTube and its costs and profitability. Engadget estimates that YouTube probably pays about a million a month in broadband. Given that it has recent funding of about $8 million, it's only bought itself the summer to show that it can profit. Engadget traces the history of sites…
What's the tolerance for ads before online videos? I kinda like the Office Pirates model of one 15-second ad before every third video. Obviously we'd all like to watch our videos without ads, but then we'd have to pay for them or the companies would go the route of www.Chapter11TV.com. On the continuum, iFilm is…
This post's headline is from eMarketer, which did a story covering the Comscore Networks report about growth in online videos. Not a lot of new information, but some perty charts. And if you're lucky you might find an ad from a new Pointroll video banner.
As web videos and television videos lose their distinction, we're obviously going to see some online videos that are series. Here's the first I've uncovered. It's called "Soup of the Day" and highlights the life of Brandon Craig, a 28-year-old freelance photographer that is dating three attractive women. To understand the series, you need to…
This is pretty interesting stuff… a summary of the week's news about advertising and gadgets. It's like this guy was creating a news summary based on my interests. I love the fragmentation of media!
Remember when FLASHY banners were hot? I used to have a pack of post-its that I'd tape over the banner so I could read without distraction. Time to buy 3M stock. About.com recently announced it will use Brightcove to stream online videos on its site. Here's what you can expect: "Nearly all of these video…
Interesting news. Google will offer video ads through Adsense in a very "non-intrusive" way… meaning the visitor would have to select it before it loads (thank goodness). What I find most intriguing is that Google seems to offer this for its partners (any site that "syndicates" Google ads via Adsense to make money). But apparently…
It’s not the first, and it won’t be the last. This time C-Span has demanded that YouTube and iFilm remove the video of Stephen Colbert’s April 29 performance at the White House Correspondents Association. So the battle continues, and the online video properties are going to be pressured to filter content or become “Napsterized.” To…
Welcome to “WillWorkForVideo.” This blog is a spinoff from Revverberation, the unofficial blog for Revver.com (a site that provides video creators with 50% of the ad revenue generated by their clips). Revver is launching a much more evolved platform for Revver fans (and I plan to be an active participant). In addition, I wanted a more…