Courtesy of Project Working Stiff, here is an interesting quote from Brightcove CEO Jeremy Allaire (who sold his Allaire Corp. to Macromedia in 2001 for $360 million). "We think that casual broadband consumers will want to consume a lot of content daily in 2-7 minute bursts of high-quality, streamed viewing. But once they develop either…
Last night, Stephen King (of the Institute for the Future) was graceful enough to give me some video soundbytes about the future of online video. As you might expect, these get weirder each clip. 1) Stephen speaks about the eventual merger of online video devices (20 seconds) 2) How far out can the Institute predict?…
Stephen King (not THAT Stephen King, but the one from the Institute for the Future in Palo Alto) spoke yesterday at my day job. He discussed the difference between legacy television viewing ("leaning back") and online video viewing ("leaning forward"). Obviously our attention span is different for each task- 30 minutes to hours for "leaning…
TiVo is diversifying by adding web video from such providers as the NBA, New York Times, CNet and iVillage. Interestingly, the deal is TiVo's way to provide more value not more revenue. The content providers (at least iVillage) will maintain 100$ of the ad revenue generated by short ads associated with the content. TiVo, which…
I was getting demoralized lately as I've been making my way through loads of crappy online video advertisements. The kind that feel like you're listening to a timeshare pitch because you want the resort discount. Suddenly, I received an e-mail from Jim Meskimen that showcases his new ad series for VW. You may not recognize…
A week ago today I made one of my most annoying videos yet- GoogleHeads. Here's Googlehead on Revver.com. Here's Googlehead on YouTube.com. I point this out for three reasons: Blatent self promotion So you can see the difference between Flash and Quicktime- quality and speed. For best results click the ad after the Revver version. 🙂…
Here's an interesting concept. The Million Dollar Video Jukebox (accessed at www.milliondollarvideojukebox.com or www.jeukersz.com. The Homepage is made up of squares (each measuring 2500 pixels). You can upload your video to the square you choose- since the site just launched there are now 400 spaces (expandable to 10,000). You need to be a member to…
Panasonic is running a contest via YouTube for videos under 5 minutes. Panasonic is the first non-entertainment company to run a promotion with YouTube. Panasonic will award prizes to makers of the four weekly finalist videos, including a first prize of a plasma high-definition TV and digital camera, worth about $5,000. The electronics company is…
Floyd is back with another Five on Fridays, which is a very low budget piece that reviews interesting pieces of new media and advertising. Although I can't say he doesn't creep me out just a little, he finds extremely engaging photos and stories, and delivers it with an English sense of humor right from NYC….