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Google, Ads and Distribution! “No One’s Ever Done This Before.”

ByNalts

Another online video article by WSJ: “Google to Distribute MTV Clips: Deal for Ad-Backed Videos Could Bolster Revenue, Broaden Viacom’s Reach” by Matthew Karnitschnig. How’d you like to have that last name and have to spell it to people 4 times in a row every single day? The Highlights Google will distribute video programming from…

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Al Gore’s Penguin? You Have a Right to Manipulate Me. As Long as You Tell Me You Are.

ByNalts

One of my wife’s tabloids featured an ad for Vitamin Water featuring American Idol star Kelly Clarkson (I guess she lost enough weight that the campaign is live). The ad is made to look like the cover of the tabloid and uses its masthead. Since it appears upsidedown and is marketed by tiny 10-point type…

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Jupiter: Online Video Advertising’s “Best Years” Not Until 2009 or 2011

ByNalts

According to eMarketer, Jupiter is cautious about online video advertising near-term’s growth. Jupiter is “advising that online video advertising’s best years may be yet to come, not until 2009 or 2011, when video is expected to become a standard offering of online publishers.” The reason that online video ad revenues are not growing faster, according…

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CBS Covers “Viral Videos” and Online Advertising Implications

ByNalts

Here’s an interesting CBS story on viral videos and how marketers are approaching them smartly… and not so smartly. Very well produced piece. Of course I’m biased. My “Annoying Bird” made a cameo (see top middle of the frame- in green).

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Revenue-Sharing Video Sites: Revver vs MotionTV vs Eefoof

ByNalts

This blog was originally founded as a way to help amateur “online video creators” make cash. It’s drifted into a review of the online video industry, advertising implications, and even a source for current popular online viral videos. For this post let’s get back to our roots.  Through the sweat, blood and tears of MarquisdeJolie…

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Moguls of New Media According to WSJ

ByNalts

If you want a quick crash course on the abscure talent that have become famous from online video, blogs, podcasts and the like… check out this nice WSJ article by John Jurgensen. It’s titled “Moguls of New Media.” Highlights from the piece Christine Dolce, whose MySpace page boasts nearly one million friends — making her…

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Yet Another “Share Revenue” Video Site

ByNalts

The online video market is getting more crowded. Here’s another revenue-sharing model in the lines of Revver and Eefoof and Motion.tv. It’s called Flixya. I discovered it from some self-promotional comments posted on popular YouTube videos. Looks interesting, but the proof is in the pudding. I’ve asked Marquis to post his earnings to date on…

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YouTube Goes Bankrupt

ByNalts

No- YouTube hasn’t gone bankrupt. I make up headlines to ensure RSS readers pop in for a visit. I’m allowed to do that because I’m not a journalist I’m a blogger. I can even do this in the middle of a post… 😉  Furthermore I could make up data and not attribute quotes, but I’ve…

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Used TV for Sale

ByNalts

Six months ago I’d be falling asleep on my couch right now watching TV. But here’s a classic example of how I’m “leaning forward” instead of “leaning back.” Unless your grandson is reading this post to you, you’re probably making a similar transition. “Here’s my travel log, and keep in mind that for online video…