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Who Will Make Money With User-Generated Online Video?

ByNalts

You will, dear reader. But now even more people will. Scott Karp, the popular “Publishing 2.0” author, has given away some of our secrets in his article “Who Will Make Money With User-Generated Online Video.” That’s okay. There’s enough to go around. In addition to advertising revenue-sharing, Karp points out “subscription revenue sharing.” I’m having trouble…

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A History of Online Video

ByNalts

Wowza. I thought I was on top of online video. I’m hanging my head in humility. Check out this post featuring a timeline of online video by Steve Bryant in his new blog, “ReelPopBlog.” Included is this dreamy graphic. Click to see it up close.

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Use of Term “V Generation” Causes Spontanious Puking at Conference

ByNalts

In “Online Video Advertising Builds Momentum,” Brooke Shumacher, President of B Line Marketing, reports on a Search Engines Strategies Conference that took place last month in San Jose, California. In the article, which appears on SearchEngineWatch.com, Shumacher quotes Tom Bedecarre from interactive agency AKQA. Bedecarre offered a case-study video collage featuring high profile clients including Nike, Coca Cola,…

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Napster Advertises on YouTube

ByNalts

Look where Napster is advertising. YouTube. Alex, I’ll take “irony” for $1,000 It reminds me of high school when my friend Lee would cheat off of our friend Paul… neither studied. Napster’s “online media buyer” reports the YouTube buy is part of a fantastic suite of CPMs he nailed on sites that also include WebVan,…

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Mandatory Reading for Journalists Covering “Online Video”

ByNalts

Dear regular WillVideoForFood readers: permit me to speak directly to the media in this post. Read this if you wish, but most of it’s not new to you. My friends in media. You’re under deadline. You want to do a story about online video. Your instincts tell you to package another human interest story about…

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Forrester’s Charlene Li Speaks About Online Video

ByNalts

Nice clip featuring “internet superstar” Charlene Li (Forrester) ruminating about online video. (Source: BeefTV via My thoughts: I can’t believe she’s so easy on YouTube. Yes they have an audience but can they commoditize that? She seems surprisingly optimistic. Not sure advertisers need video ads to promote on video sites. I’m doing my own experiment…

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Metacafe: Will Show Butt Crack for Food

ByNalts

I made $800 in a few days by simply showing the world my butt crack. Now I’ll share the secret on how you can make a decent coin for your amateur online videos (man that sounded like an infomercial introduction). Metacafe is paying $5 per 1,000 views. That’s not the best “return on view,” in…

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Truth in Blogging: Disclosure About New Blog Sponsor

ByNalts

I think it’s important for readers of “Will Video for Food” to know that this blog will be, effective September 1, sponsored by an advertiser. I will, of course, maintain complete objectivity in my reporting of online trends, video websites and techniques for getting your videos and ads seen and discussed. That’s paramount to the…

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Don’t Buy YouTube: Bloggers Debate

ByNalts

Interesting article by ZDNet’s Digital Micro-Markets (DMM) that outlines the “top 5 reasons not to buy YouTube.” Here are DMM’s reasons, and WillVideoForFood (WVFF) responses. I wanted to post this on the comments section of the ZDNet blog, but it wasn’t working for me. Watch out- WillVideoforFood (WVFF) is actually standing up for YouTube on…

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Seven Deadly Sins of Advertising Via Viral Video

ByNalts

Show me a marketer without “viral” on her marketing plan and I’ll show you an online video site that’s profitable. Advertising offline is getting harder with time-shifted television and declining viewership, and online advertising is getting more complex with paid-search prices rising and banner click-thru’s dropping. Given the low variable cost of viral, it’s natural…