Having plenty of people viewing your YouTube videos has achieved such social status that prominent YouTube creators are “cheating.” In this video Redskulled describes the simple method to inflate total views on your video, and identifies some of the “famous” YouTube cheaters — and shows the crude and simple ways to cheat. Consider, then, the…
MadV— the masked street magician who does tricks to hip-hop music — is back after a 6-month hiatus with “One World.” The video invites YouTubers to respond with something written on their hands. MadV was on several video sites (and once dominated the “most popular” section of Revver for weeks), and then vanished because of…
It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…
Yesterday I joined a small group of online video creators to speak with Revver via conference call. We shared some of our technical concerns, and Revver provided some updates about what’s ahead. As the market grows more competitive, Revver has become cautious about sharing specifics. But Micki (Director of Revver Community and editor of The…
I am continually amazed by how my video titles and tags rank on Google. For almost all of my titles — especially the uniquely worded ones — I appear on the first page. I’m number one for the word “Healies.” I’m all over the first page for Mad Turkey. Too much competition for the word…
Is there such thing as a viral video writer? In most cases, viral creators are both writing and shooting their own work. But as the business matures, it’s highly possible that — just like television and film — writers will write and video people will produce. How long before they collaborate, and how will they…
I wanted this 2-minute ad to be 5-minutes. Ellen Degeneres stars in this Amex ad featuring animals as her colleagues. It’s better than most content. Absolutely nothing about Amex until the end. But it ties right back to the integrated campaign and it’s as viral as they come. If you’re trying to make yourself sick…
CinemaTech Editor Scott Kirsner has prepared the definitive chart for video producers interested in making money via online video. In his article, Getting Paid: Sites that Help Video Producers Make Money, you’ll find everything you need to turn your videos into cash. This is the most comprehensive list of its kind online. Thanks to WVFF Reader…
I resisted the temptation to read everything and organize my thoughts. Just woke up, poured coffee, scribled some notes, turned on the camera and ranted. Here’s the resulting “video rant” about yesterday’s news that Google is buying YouTube for $1.65 billion dollars. Here’s the same video posted on YouTube. Top 10 reasons this Google acquisition of…
A panel at last week’s Online Media, Marketing & Advertising (OMMA) conference in NYC was titled “Campaigns that Seek Out Consumers will Fail. Campaigns that Consumers Seek Out Will Succeed.” Here are two examples of Coke and Gap viral ads — so dang fabulous you can just IMAGINE the resistance they got from their respective corporations….