| | | | | |

MyBowlAd Gives Video Creators & Brands a Discount Cameo on Superbowl

ByNalts

MyBowlAd.com is offering a chance for average Joe’s and low-budget brands to appear on a 30-second Superbowl ad. In this video on YouTube, viewers are encouraged to submit a video response to enter. Meanwhile the three guys sponsoring the initiative hope to raise funds by selling a one to five seconds of advertising for $15-$100K…

| | | |

Can the Hype of “The Largest Ad Platform on Earth” Deliver?

ByNalts

With the anticipated surge in spending, media companies are scrambling to get in on the action. This is clear with Viacom’s suit against YouTube and the recent partnership between NBC Universal and News Corp. The two companies are creating a yet-unnamed “online video ad network.” News Corp. President-COO Peter Chernin called “the largest ad platform on earth.”…

| | | | |

10 Steps to Finding a YouTube “Weblebrity” to Pimp Your Product

ByNalts

Dear, Brands. As a marketer and video creator, let me assure you that you don’t have to feel guilty about wanting a video creator to pimp your product. It will make them happy, and provide your brand an important entry to “consumer generated media.” So why aren’t you doing this already? You’re scared it will…

| | |

Free Ticket to “Consumer Generated Media”

ByNalts

I’ve heard so many brands talk about the importance of “Consumer Generated Media,” yet so few doing anything interesting. For the most part, brands have established little billboards far removed from highway exits. Why not get on the highway, guys? Fish where the fish are (to used a tired cliche). I blogged in January about…

| | | | | | | |

What is This Blog?

ByNalts

“Farting in Public” was just featured on the homepage of YouTube (thanks, editors!). This is my second time featured (last was for Viral Video Genius). So this is a brief post to explain WillVideoForFood.com to curious YouTubers. To read about “Farting in Public” and Spencer, visit this recent post. To see Spencer’s sequel watch “Ugly Caricatures.”…

| | |

Using Serialized Video to Engage and Promote

ByNalts

LonelyBloggers.com, a dating website, has produced a video series to help create word-of-mouth marketing. Online viewers likely index highly among LonelyBlogger’s target customers. More importantly, the video series is entertaining (humorous, dramatic and sexy) and not just promotional. In this first of seven videos, a video-production team approach Kyle and his girlfriend to allow them…

| | | | | | | |

Candid Camera, Amateur Style

ByNalts

When my “Bored at Mall” was featured on Break.com I was reminded how much people like real reactions to staged situations. It’s what made Candid Camera, Punked and “Trigger Happy TV.” This weekend we did two similar videos, which are currently topping the list of most discussed and highest rated comedies on YouTube (see image…

| | | |

YouTube Celebrities are “Hot Properties”

ByNalts

Just what some of the popular personalities on YouTube needed. The NYTimes is calling them “hot properties,” and providing examples of some YouTube “weblebrities” getting courted by other sites. Indeed there’s been at least one example of this with Smosh, a creator who was paid to move from YouTube (where he still posts) to LiveVideo….

| | | | | | |

Verizon and Revver “Sittin’ in a Tree”

ByNalts

Micki from Revver announced in Revver’s blog that Verizon and Revver have deepened their relationship. Later this year, subscribers to FIOS TV (which is limited to certain regions) will be able to watch Revver videos from the comfort of their couch. They’ll be free to viewers, and Revver and the creator will evenly split an…