Advertisers continue to fear user-generated content (aka consumer-generated media) and Chupacrabas, according to an eMarketer report. Instead of contextual ads or sponsorships, buyers are sticking with 30-second pre-roll ads that reduce purchase intent compared to control. Media buyers prefer online video advertisements (versus sponsorships or branded entertainment) because “viewers dislike or distrust video advertising—even though…
Social-media guru parody
I’m so tired of the hype around Twitter and Facebook for marketing, and I recently wrote a satire of the whole social-media racket. Here’s why I like YouTube better for marketers and advertisers, and I’ll end with an example. It’s the second largest search engine You get an assload of data on the video’s performance…
Online-video marketing speaker
Here are some more stats about online video via ComScore and MediaBuyerPlanner. Basically 161 million people watched online video in the U.S, and YouTube maintains a 40% share (followed distantly by Microsoft with 2.2%, and Hulu with even less). So when I use YouTube to refer to online video, it’s like saying “Coke” to refer…
Best Blogs and Websites about Online-Video Marketing and Social Media
We love our YouTube, but it’s not the greatest listener in the world. Like its rich dad, Google, it kinda knows what you need better than you do. In a way, Google and YouTube are like God that way. Seriously- did you know you needed a photo search tool that lets you identify pictures by…
How to insult someone from the convenience of video on YouTube or iPhone. Yep- there’s a video or app for that.
Stupid writer of stupid article about social media bullshit and hype
When I first saw Michael Buckley plead for ratings I thought it was odd. Then two things happened. First, I realized that ratings generally drove a video higher in the charts. Second, I’m now realizing that if someone rates, it’s usually a 5. As Google’s blog shows, “five stars” (the highest) rating are the vast…