One of the most popular YouTube creators, “Renetto,” has been discussing a revolution, and aspirations to create a new website for unmet online-video community. The new site, a homage to Paul Robinette’s self absorption, is aptly titled “RenettoTube.” I announced the new site in this video from last weekend (see launch video). Oh- and I…
Marketers debate whether they should engage in online video, but there’s simply no excuse for not paying attention to what’s being said about your brand. There are good services that can do comprehensive audits (such as Buzzmetrics). But here’s the poor-man’s solution… Subscribe to your brand’s name on YouTube. If you’re Coke and you’re not…
So it’s been a week since my last post. I’m rusty. Yet I’m down in Florida at the iMediaConnection Brand Summit, and the theme is “Turning Advertising Into Content.” I simply love that tagline, and quite possibly may steal it. The event is packed with marketers from some of the largest names in the world…
Oh it’s so rare when someone writes an intelligent article about online video (aka viral) marketing. And it’s pretty funny when you’ve never heard of the author but she happens to work for the digital agency you employ in your day job. Anyway, here’s “Strategies for Making Video Ads Go Viral,” by Christine Beardsell (Digitas)…
“The price of a thing is the worth it will bring.” I love that quote, but the reality is that “viral” video pricing has been less about worth and more about cost plus. If anyone should know the “fair market price” of a viral video it should be I — or me (depending on which…
Well I think The Daily Reel has finally flatlined. For a while, it was old news and old ads. Now I can’t get a signal. A moment of silence for the website that was The Industry Standard of Online Video. Well at least some of its daily videos still exist, even if the last one…
Per my post in December, I finally received and approved my proof of the “Best of Nalts: Volume 1” DVD. So now you can buy 71 minutes of Nalts videos (with 29 videos) on CreateSpace.com by clicking here. I have nearly “comedic” 600 videos online for free, but I think these are the best ones…
As I mentioned in my recent eBook (“How to Become Popular on YouTube Without Any Talent“), Obama-Girl creator Ben Relles taught me about the power of blogs to get a viral video to a tipping point. Candidly, I’m usually too lazy to go searching for blogs that might like a video, and kinda hope they’ll…
Last night I got an e-mail from Mac that showcased the new Apple MacBook Air. The product is interesting and the spot was simple with a contagious song called New Soul by Yael Naim. Although I was already well into my nightly Ambien, I felt I couldn’t pass on a quick parody. About 19 minutes…
A nice blog post here from “Virtual Hosting Blog.” It’s called “The Video Blogging Toolbox: 100 Tools, Resources and Free Software Packages.” ‘Nuff said.