I receive a lot of e-mail about how to become a YouTube Partner (where individuals can share in the advertising revenue that appears aside their videos). Some of you WillVideoForFood tribe members (Reubnick) have expressed frustration about how some are “chosen” and others aren’t (I’ve also edited this post thanks to your comments). The photos…
Okay. I gave myself a 15-minute “time out” to reflect on why I have a difficult time wishing success upon the Hulu.com and Strike.tv. models — and a new one I found this morning called Heavy.com. And it comes down to a “David vs. Goliath” perspective. Online video, to me and many others, represents the…
Here’s a simple way to increase your subscribers on YouTube I just discovered (see my free eBook called “How to Become Popular on YouTube Without Any Talent” for more). I can’t prove this works, but it’s fairly obvious it should. It requires that you have at least one video that continues to get a lot…
hot off the press… A YouTube for All of Us As a community, we have come to count on each other to be entertained, challenged, and moved by what we watch and share on YouTube. We’ve been thinking a lot lately about how to make the collective YouTube experience even better, particularly on our most…
As you regular readers know, this WillVideoForFood blog is designed for three audiences: online-video creators who aspire to generate income from their work, marketers, public relations firms and advertisers looking to access the most visceral form of social media: online video (in a way that’s neither a “viral video gamble” or as uncontrollable as “consumer generated…
“There’s something about reading your own quote in print that makes you believe your own BS,” said Kevin Nalts on his blog today. A recent article in StreamingMedia quoted a few of my observations on production quality and how important it is in web video popularity and views: “…We’re still at a point where production value…
Today we have a guest contributor to the WillVideoForFood.com Blog the infamous Zack Scott. Noted for his dead pan humor, eclectic video work on YouTube and his love and concern for the common man. Take it away Zack! ‘My Dearest Kevin, Here is an article for your stupid website…’ 3 Things YouTube Needs ASAP Hey,…
When I worked for Johnson & Johnson, I was charged with reviewing the “eDetailing” space and helping J&J pharma brands determine if/how they should use eDetailing. (eDetailing was a way for marketers to educate physicians without barging down their office doors with pharmaceutical reps). This idea was not well understood by leaders who had sold…
Dangit. I’m surfing around the web and I run into this site called WillVideoforFood. Turns out it’s mine, and it’s been dark for a WEEK. That’s got to be a record for me since I started this thing 2 years ago. So much to cover! And thanks, Jan, for waking me from my slumber with…
Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price. While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved…