I’m attending a Feb. 9 (Friday) “sneak peek” of a new broadband comedy-video channel at a cocktail party and concert at Radio City Music Hall. They are offering a limited number of invites for people in the media buying community. The concert will feature a top-grossing comedian in America, “Larry the CableGuy.” If you are…
I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist. Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers…
The Video on the Net conference is taking place March 19-22 in San Jose, California. Decent group of presenters. Looks like fun. Who wants to blog live from the event? Here’s the schedule. I’m including it because it has speakers names with hyperlinks to them. Reader convenience or SEO manipulation? You decide. 8:00am 5:00pm Registration…
Okay I’m tired of thinking about this. I’m going for the pitch. Click the image to get the video version. Ladies and gentlemen with broadcast connections: I have a concept for you that will attract sweet demographics (heavily sought by advertisers). It will keep you relevant with the people moving from television to online video….
Paul Sanchez — biker, video junkie, PR machine, blogger, and maddman — has started an 8-wishes “tag chain” thingy. He’s asked me and other bloggers to post our 8 wishes and pass along the task to others. Parenthetically, Paul’s first wish was granted, as he recently interviewed Kinkos founder Paul Orfalea. So let’s be clear…
Jason Glickman, an Internet advertising veteran with expertise in emerging interactive technologies, was a little late to predict 2007. So the CEO of Tremor Media decided to predict online video for 2008. Read his predictions in MediaPost’s Online Video Insider. Here are his predictions with my commentary: 1. Video goes vertical. Surely vertical sites (specialized…
Usertainment Watch is a relatively new blog focused on helping people monetize videos, music and other user-generated content. In today’s 2007 predictions, author Lester Craft predicts that we’ll see a $1 million prize for “best video.” I’m going to bet against that one, but I like his predictions about television tie-ns, rise of “channels” and…
Woah. This Wall Street Journal (a print newspaper based in New York City) is coming dangerously close to my “beat” today. They’re clearly running online video stories to see if they can steal from the rapidly growing readership of “Will Video for Food.” I may not be as classy, accurate, easy-to-read or comprehensive. But I’m…
I pulled out my crystal ball this morning, and I’m predicting the most significant online-video highlights of 2007. I’ll be citing these selectively at the end of 2007 (only those in which I was right). Okay I didn’t use a crystal ball. This video tells a better story about the process I used to arrive…
Given that 2006 was the Year of Online Video, we’d be remiss not to look back at the special highlights of this year. This is not another “top viral videos of the year” list. Goodness knows there are hundreds of those. Instead we’re looking at the moments that changed the industry or perception of it….