In meetings for more than a year, Fox, Viacom, NBC and CBS have pretended that they can coordinate to create a network-friendly online video site. Competitors partering. The enemy of my enemy is my friend. During some meetings, Viacom executives have been known to pour fake tea in plastic tea cups. When some participants don’t…
I wish I had more than a few dozen hours of video content. Maybe I’d get a sweet little offer from Google like the networks are getting. Courtesy of the ReelPopBlog.com, here’s a Business Week article about Google’s efforts to keep networks and programmers from suing YouTube/Google. Here’s the funny thing. It’s the end of…
I’m really tempted to have my buying agency call YouTube to ask about price and demos, then blog about it. It’s not appropriate and I won’t do it, but I’m still tempted. What’s the profile? I think I read it skews male and has a higher average age than you’d think. But what about median…
Having plenty of people viewing your YouTube videos has achieved such social status that prominent YouTube creators are “cheating.” In this video Redskulled describes the simple method to inflate total views on your video, and identifies some of the “famous” YouTube cheaters — and shows the crude and simple ways to cheat. Consider, then, the…
MadV— the masked street magician who does tricks to hip-hop music — is back after a 6-month hiatus with “One World.” The video invites YouTubers to respond with something written on their hands. MadV was on several video sites (and once dominated the “most popular” section of Revver for weeks), and then vanished because of…
It was a rhetorical question, but I hope preroll goes the way of pop-up ads soon. This Clickz reports that the industry consensus is that pre-rolls aren’t the solution. Kevin Newcomb reports from AdTech NYC: At present, many marketers are simply porting their TV ads online to run as pre-roll. They’re doing that not because…
I am continually amazed by how my video titles and tags rank on Google. For almost all of my titles — especially the uniquely worded ones — I appear on the first page. I’m number one for the word “Healies.” I’m all over the first page for Mad Turkey. Too much competition for the word…
Is there such thing as a viral video writer? In most cases, viral creators are both writing and shooting their own work. But as the business matures, it’s highly possible that — just like television and film — writers will write and video people will produce. How long before they collaborate, and how will they…
I wanted this 2-minute ad to be 5-minutes. Ellen Degeneres stars in this Amex ad featuring animals as her colleagues. It’s better than most content. Absolutely nothing about Amex until the end. But it ties right back to the integrated campaign and it’s as viral as they come. If you’re trying to make yourself sick…
CinemaTech Editor Scott Kirsner has prepared the definitive chart for video producers interested in making money via online video. In his article, Getting Paid: Sites that Help Video Producers Make Money, you’ll find everything you need to turn your videos into cash. This is the most comprehensive list of its kind online. Thanks to WVFF Reader…